Digital Marketing Trends to look out for in 2022 and beyond

Digital_Marketing_trends

The digital marketing landscape changes every year, with some years displaying more significant trends than others. According to UN trade and development specialists, businesses in COVID-19 pandemic times are compelled to seek digital ways to maintain operations, resulting in a $26.7 trillion increase in global e-commerce. As a result of this shift, digital marketing has […]

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How to sell to the CIO – All You Need To Know

CIO-guide

Selling technology is not an easy task. It can’t manage technological assets cost-effectively or generate value from data since so many teams adopt loads of tools and platforms. You’re offering a product that doesn’t always function by its very nature. Over time, software and hardware advance, but there’s always a problem to resolve, a feature […]

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How to Persuade Your Audience With Storytelling

storytelling

Businesses are now putting money into telling brand stories about their products and services. They attract prospects via the value of storytelling rather than through hard selling. Successful B2B content marketing strategies are about more than logic, technological procedures, and data. The world has realized that interacting with individuals on an emotional/psychological level is fundamental. […]

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What Every CEO Needs to Know about Digital Marketing

CEO Marketing

We seem eager to jump into solutions, new approaches, strategies, and channels, but we don’t seem to have the overarching strategic thinking required to optimize success. The good news is today, we have a choice, and we can choose differently. It’s time to rethink your marketing approach during a phase of expansion. According to The […]

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10 Marketing Strategies to Sell to Gen Y

gen y

Why is it so important to consider Gen Y while building your marketing strategies? Well, the fact that they constitute 25% of the whole population should be enough. You cannot afford to ignore such a massive market. Additionally, they have a high purchasing power since most of them are employed and working. So, they build […]

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10 Marketing Strategies to sell to Gen X

gen X

The most challenging part of a business is to select the best platforms and campaigns to lure the target audience. Only if you’re successful in doing this, you can say that you possess a result-driven e-commerce marketing strategy. Now along with your target audience, these marketing platforms also vary from traditional media to social media. […]

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Your Complete Guide to Retention Marketing

retention marketing

Retention marketing, customer retention, or loyalty marketing is a relatively modern concept that keeps consumers interested, satisfied, and investing. You will boost your consumer lifetime value (CLV) and, as a result, total sales by providing meaningful and entertaining services to your consumers. If you wish to grow a big business, you must look after your […]

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