Outsourcing Marketing for the First Time – The Ultimate Guide

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For every industry player, big or small, digital marketing is the need of the hour. However, hiring and maintaining in-house marketing staff is not always beneficial. It increases overall costs and diverts attention from the companies’ core competence.  Rather, outsourcing marketing is a more economical and successful option, especially for medium and small businesses.  The […]

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Top 8 Content Marketing Companies to look out for in 2021

content-companies

Meaningful content is the foundation on which digital marketing strategies rest. 52% of B2B buyers say they’re “definitely” more likely to buy from a brand once they’ve read their content. All the components required for a business to thrive – traffic, discoverability, leads, sales, revenue, ROI – have a common ground and that is content […]

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B2B Marketing in 2021 – Reimagining Marketing in The Next Normal

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No business was prepared for the unexpected turn of events that 2020 brought with it. Key leaders have faced difficult times dealing with the insecurities of their employees and retaining consumers at the same time. Marketing was the only aspect that kept the small number of transactions afloat. Now that things are heading into the […]

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10 Benefits You Get When You Outsource PPC Campaign

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Digital marketing methods like Pay Per Click (PPC) advertising / PPC Campaigns have come a long way from age-old print and broadcast advertising methods. PPC draws more traffic to companies’ websites and increases business opportunities. Going by research, 65 percent Small-to-Medium Businesses run PPC campaigns nowadays for more effective lead conversion.  So undeniably it is […]

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10 Effective Marketing Strategies for Financial Firms

dm financial services

Digital marketing entails both risks and opportunities for financial firms. Whether they shine through, depends on how well they strengthen existing bonds, develop customer trust, and nurture future leads. The financial services firms, like many other industries, have been extremely sluggish in modernizing their marketing trends, fearing reputation risk, and also apprehensive of the value […]

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How to Prepare your Sales Team for 2021

prepare your team

Since the Covid-19 pandemic hit the world this year, it affected almost all kinds of businesses around the globe. Companies suffered losses. Business leaders were unable to properly adapt to the new change on such short notice. The whole sales process suffered. At present, as the havoc seems to be in little control, companies have […]

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Reasons Why The Solar Industry Needs Social Media: 2021 Guide

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Social Media for Renewable Energy / Solar Industry Issues like complicated buying process, customer inertia, and lack of confidence, come in the way of the growth of solar energy. Solar power is the cleanest form of renewable energy resource available. To reduce carbon footprints and arrest depletion of fossil fuels, developed and emerging economies alike […]

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Digital Marketing for the Automotive Industry – All You Need to Know

DM for automotive

The global B2B automotive industry is a perfect mix of superior marketing, designing and manufacturing. Digital Marketing is sure to work wonders for the sector! The Automotive sector is facing a sea change driven by factors like digital transformation, the use of alternate energy resources and being transformed from a good, to more of a […]

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Why Social Media for Manufacturers Matter

SMM for manufacture

Manufacturers may question the need for Social Media Marketing (SMM). But undoubtedly it is quite a powerful strategy for brand building and upscaling small and medium businesses.  For companies with no social media presence, marketing struggles are never-ending.  As more and more sectors step into social media, manufacturers feel the need to be onboard the […]

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Why Oil & Gas Industry Needs to Adopt Digital Marketing

DM for OG

Digital marketing is revolutionizing the way businesses operate today and this is true for all industries.  B2B digital marketing is as challenging for the oil & gas industry, as for any other. It involves meticulous planning, thorough understanding, and accurate channelizing of appropriate resources for tapping viable markets.  Nevertheless, digital marketing is indispensable for businesses […]

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