B2B Content Marketing Goes Beyond Social Media 

B2B Content Marketing Goes Beyond Social Media

B2B content marketing is thriving. In 2022, 66% of B2B firms intend to raise their budgets for content marketing, according to Statista. So let me ask you a question. In B2B content marketing, isn’t social media the “marketing” component? Or does content marketing simply entail producing pertinent and beneficial information that you subsequently distribute via […]

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How Mass Email Marketing Strategies Can Backfire and How to Avoid Them

Email Marketing

Marketing products and services is an essential aspect of promotion. When it comes to big businesses and developing companies, they prefer to go for mass email marketing. An organization or company uses this marketing concept when they wish to go for a direct form of marketing solution for their products and services. Besides this, this […]

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Why Educating the User on EVs is still the best marketing strategy for EV makers

EV

Electronic vehicles or EVs have ruled the market for a significant period and the majority of people who have used an EV adore the unique experience of driving an electric vehicle. They successfully play the role of emissions off-setters and also fulfil certain mobility requirements. You don’t know this most probably but the worldwide demand […]

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8 Best Women in Marketing You Must Follow in 2022-2023

Women marketers

Women are unstoppable in marketing. Women are increasingly choosing to speak up and be acknowledged. They write books, perform on stages, adopt high-level leadership posts, and launch their businesses. The business world is fast-changing, bringing new problems and possibilities, and many business owners aren’t waiting to see how the cards fall. Instead, they’re shaping history […]

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9 Reasons Why Digital Marketing is The Most Rewarding Career Opportunity for Women

Digital Marketing

Digital Marketing and Powerful Women are the buzzwords of the present. It is among the most highly successful careers in digital marketing specifically. Independent digital marketers are becoming incredibly valuable as more businesses move online. Many people have benefitted from digital marketing. The digital marketing industry is a next-generation area churning out creative energies. 76% […]

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Top 10 Marketing Trends You Need to Adopt in 2022

Markeitng Trands

2022 is here already. By the time that sunk in, we were 2 months late already. There are big changes happening in the marketing world, and the most talked about is Google’s withdrawal of their cookie tracking policy. Privacy concerns are very genuine and important, and to honour these, your tracking device also takes a […]

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The Ultimate Guide to Sales and Marketing for SME’s

Guide to Sales and Marketing for SME’s

Your Ultimate Sales & Marketing Guide for SME’s – Best tips to watch for in 2022 and beyond… A survey conducted by Capital One Business (for Nov-Dec 2020) revealed that about 53% of SMB owners report their business financial growth is stable or even better than the pre-Covid phase.  67% of them are even confident […]

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