B2B SEO: Beginner’s Guide

SEO-guide

An Introduction to B2B SEO for Beginners The myriad use of SEO(Search Engine Optimization) in today’s online search dominated world has led to various misconceptions about it. People have forgotten that organic SEO is an art, which requires patience and creativity to thrive. SEO is your best foot forward at an extensive digital marketing campaign; […]

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How AI(Artificial Intelligence) can power B2B marketing

AI-in_marketing

A benchmark study by Blueshift discovered that AI marketing can enhance client engagement by 7x and revenue by 3x. In another survey, 80% of B2B marketing executives suggest that AI will revolutionize the industry in 2020.  What do B2B marketers need to know about AI and its use cases? Let’s find out. So far, technological advancements have always helped […]

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The Importance of Digital marketing in Sales growth

DM in sales growth

“We need to go digital !”  Every B2B sales leader has heard some variation of this statement at some point. But what exactly is digital, why digital? And of all the digital marketing resources to try out there, what matters most for driving sales growth for your business? There’s no doubt that digital marketing is […]

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How B2B Sales and Marketing Can Utilize COVID effect

covid-b2b-effect

How can B2B marketers add the most value to their business in this uncertain COVID-19 landscape?  Let’s find out. By now, you’ve read the news, seen the reports, remarkable real-time graphs, and updates from the CDC.  Coronavirus is a severe concern and is undoubtedly having an impact on your business.  But should it stop you from marketing to other […]

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Content Marketing: A definitive guide

content-marketing

Where does your content marketing approach fit in the bigger picture? Or are you just beginning? Diving? Thriving? Learn how to transit from “where you are” to “where you want to be” with this easy and comprehensive guide to B2B Content Marketing. According to a study by Skyword, 87% of the visionaries & 81% of […]

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10 Marketing Trends That Need to Die in 2020

marketing

With the start-up rate at an all-time high, creating a successful brand takes more than blood and sweat. So, changing with the trends in the only effective marketing strategy. In that sense, this year won’t be any different. But here are the 10 marketing trends that will need to die in 2020 for you to […]

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10 Productivity Boosting Tools When You Work from Home

checklist

Image Credit: VectorStock When you think about work from home, a pair of pajamas pop in your head. But it isn’t always that comfortable. Maintaining productivity is probably one of the biggest challenges work from home professionals/freelancers face. Besides being motivated at all times, they struggle to manage their schedule and stay on track. And […]

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