8 Best Women in Marketing You Must Follow in 2022-2023

Women marketers

Women are unstoppable in marketing. Women are increasingly choosing to speak up and be acknowledged. They write books, perform on stages, adopt high-level leadership posts, and launch their businesses. The business world is fast-changing, bringing new problems and possibilities, and many business owners aren’t waiting to see how the cards fall. Instead, they’re shaping history […]

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9 Reasons Why Digital Marketing is The Most Rewarding Career Opportunity for Women

Digital Marketing

Digital Marketing and Powerful Women are the buzzwords of the present. It is among the most highly successful careers in digital marketing specifically. Independent digital marketers are becoming incredibly valuable as more businesses move online. Many people have benefitted from digital marketing. The digital marketing industry is a next-generation area churning out creative energies. 76% […]

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Electric Three-Wheelers in the Digital Space: Ways to Boost Sales

Electric Three Wheeler Digital Marketing

Three-wheeler vehicles are by default assumed to be a phenomenon in developing countries. These three-wheel drives have been used to ferry cargo and also to carry passengers. However, many top-notch vehicle manufacturers have displayed their futuristic concept three-wheelers in auto shows. Among them are Toyota i-Road concept car, Volkswagen GX3, and Arcimoto’s FUV are some […]

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How Aerospace Engineering Firms Can Use Digital Marketing to Grow Business

Digital Marketing for Aerospace, Aviation and Defense Industries

Aerospace engineering companies design and develop aircraft and spacecraft. Companies like Boeing, Lockheed Martin, Airbus, General Dynamics, and GE, among others, cater to the world’s commercial and armed forces’ aviation requirements and; build satellites and space probes. Bright future for the Indian aerospace industry The Aerospace sector in India has been growing significantly with increasing […]

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How Important is it to have a Buyer Persona in your EV Marketing Strategy?

How to create the ideal Buyer Persona for EV Digital Marketing

Businesses undertake a lot of research before building their marketing strategies. An essential part of the research exercise is to create a buyer persona that helps them to understand the target customer. The persona serves as the base for creating tailor-made advertisements for the intended customers. What is a buyer persona? A buyer persona represents […]

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6 Challenges Faced by EV Makers to Market Their Products in India in 2022

6 marketing challenges faced by EV makers

Here is an analysis of 6 EV marketing challenges that are hindering the adoption of electric vehicles on Indian roads.  Electric Vehicle is the new buzzword in the automobile industry. The demand for EVs has seen a push as people are now more conscious of a clean and emission-free environment. When you are on the […]

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How Digital Marketing helped Tata Nexon Gain Upper Hand in the 4-wheeler EV Segment?

Tata Nexon EV Digital Marketing Strategy

Tata Nexon is a successful EV model of recent times. Thanks to the new-age digital marketing tactics that made Nexon an early bird winner. Here is a sneak peek into the marketing tactics that worked well for the EV brand. Introduction With the rapid increase in the accessibility of the internet, consumers are spending more […]

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Best Digital Marketing Strategies for EV makers & Ways to Boost Sales

Digital Marketing Strategies for EV

Unlocking electric car owners’ habits and prospects for EV marketers – a quick guide to digital marketing strategies that work for EV!! When it comes to consumer electric vehicle (EV) consideration, the automobile industry is undergoing a revolutionary change. Despite the numerous advantages and growing availability, some consumers are hesitant to move to electric vehicles. […]

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7 Winning Marketing Strategies That Are Working for EV Makers in 2022

Marketing Strategies for Electric Vehicles or EV Marketing 2022

Widespread use of EVs can be a feasible way out for the myriad of commuting problems, including air pollution, noise, and energy conservation or rising prices for fuel. Amid all stakeholders involved, consumers stand to benefit the most from EVs due to their long-term cost efficiency. COVID-19 came along just as electric mobility was gaining […]

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Top 10 Marketing Trends You Need to Adopt in 2022

Markeitng Trands

2022 is here already. By the time that sunk in, we were 2 months late already. There are big changes happening in the marketing world, and the most talked about is Google’s withdrawal of their cookie tracking policy. Privacy concerns are very genuine and important, and to honour these, your tracking device also takes a […]

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