2021 Planning Will Require a New Level of Focus – A B2B Marketing Perspective

2021 planning

Industries which have proper digital marketing techniques in place are more likely to witness improved growth rate and increased ROI, in the wake of the COVID-19 pandemic.  A number of industries have already turned to highly effective online marketing methods for sales optimization. However, many others are skeptical still, to explore the right strategy mix. […]

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Sell more: 9 Time Management Hacks for B2B Sales Reps

time management

According to TeleSmart Communication, 80% of the average salesperson’s day is spent on non-revenue-generating activities. In fact, only 20% of them spend their time actually prospecting. You might’ve seldom heard B2B sales reps say, “There’s not enough time to prospect right now.. but we would love to sell more.”   This is sad because the reality is we […]

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Reasons Why The Solar Industry Needs Social Media: 2021 Guide

solar-SMM-featured

Social Media for Renewable Energy / Solar Industry Issues like complicated buying process, customer inertia, and lack of confidence, come in the way of the growth of solar energy. Solar power is the cleanest form of renewable energy resource available. To reduce carbon footprints and arrest depletion of fossil fuels, developed and emerging economies alike […]

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Digital Marketing for the Automotive Industry – All You Need to Know

DM for automotive

The global B2B automotive industry is a perfect mix of superior marketing, designing and manufacturing. Digital Marketing is sure to work wonders for the sector! The Automotive sector is facing a sea change driven by factors like digital transformation, the use of alternate energy resources and being transformed from a good, to more of a […]

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Why Oil & Gas Industry Needs to Adopt Digital Marketing

DM for OG

Digital marketing is revolutionizing the way businesses operate today and this is true for all industries.  B2B digital marketing is as challenging for the oil & gas industry, as for any other. It involves meticulous planning, thorough understanding, and accurate channelizing of appropriate resources for tapping viable markets.  Nevertheless, digital marketing is indispensable for businesses […]

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7 steps to avoid burnout as a B2B business owner

burnout

Entrepreneurship is a big deal for all the millennials out there.  Many of them run their B2B start-ups, side hustles, or are thinking about giving up their day job to live the life of an entrepreneur.  This flow of thinking leads many entrepreneurs to become workaholics, eventually falling prey to “burnout”.  In case you’re not […]

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Omnichannel Marketing VS Multichannel Marketing- What’s best for the B2B sector?

omnichannel multichannel

“Good marketing makes the company look smart, great marketing makes the customer feel smart.” – Joe Chernov, CMO, Pendo.io  B2B marketing or business-to-business marketing is the process of selling one company’s product or service to another company. Despite different sales tactics, B2B marketers utilize and execute the same principles as B2C marketing, albeit in a […]

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Why Content Marketing is Important for Renewable Energy

renewable energy DM

Over the years, there has been a significant shift across businesses, from conventional marketing methods to relatively newer content marketing strategies. The alternate or renewable energy sector, too, has not been an exception in this regard. Now, why is content marketing the ultimate mantra? How can it help increase sectoral revenue? These are a few […]

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How to Plan Your Marketing Budget for 2021

marketing budget plan

Plan your Marketing Budget in the smart way! Frustration and furlough or feats and fortitude… B2B marketers have had it rough in 2020—a pandemic, protests, and civil unrest, rising unemployment, a crazy stock market, supply chain problems, and whatnot. Emerging off the back of a turbulent year for all, especially those in B2B businesses, marketing […]

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