How to build a B2B Website – A Step-by-Step Process

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Today, the buyers have evolved and they believe in extensive research and exploring multiple options before making a buying decision. Even after meeting your sales reps in person, they seek digital channels as their purchase motivation. This includes going through websites, searching for the best options, and making easy yet safe online payments. Thus, their […]

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Prioritizing Employee Engagement – Why it is the way to win 2021

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B2B companies are defined more by their employees than their clients. Yes, your clients are extremely important to sustain the reputation of the brand, but if you don’t have dedicated employees, the company won’t run itself and the clients will be of no help. Hence, engaging with your employees periodically is a necessity. Just a […]

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10 Social Media Strategies That will Work in 2021

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The coronavirus pandemic sent all the predictions for 2020 flying right out of the window. No one could have predicted such drastic changes in businesses the way we had seen it last year. Ideas and perspectives changed, sales processes altered, the criteria for sales changed and the way of communication was completely re-created.And to save […]

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B2B and Instagram? Here’s what you need to know

Instagram

Social media marketing is one of the fastest-growing channels of digital marketing and the potential it has is unimaginable. Businesses that harness their social media accounts boast of filled pipelines and read-to-convert leads.   Out of all the platforms, Instagram is the show-stealer. There are hundreds of high-profile B2B brands that are using Instagram to boost […]

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Nostalgia Marketing – B2B Marketers best bet in 2021

nostalgia marketing

“The world is evolving, and we really never know when it’s over. Staying positive is the best & the only way to survive this pandemic.”  “The world is evolving, and we really never know when it’s over. Staying positive is the best & the only way to survive this pandemic.”  Although we do agree that […]

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Outsourcing Marketing for the First Time – The Ultimate Guide

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For every industry player, big or small, digital marketing is the need of the hour. However, hiring and maintaining in-house marketing staff is not always beneficial. It increases overall costs and diverts attention from the companies’ core competence.  Rather, outsourcing marketing is a more economical and successful option, especially for medium and small businesses.  The […]

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How to Host a Memorable Virtual retreat?

virtual-retreat

You must be familiar with physical retreats that your company plans at regular intervals. Oh yes, you’ve been at home for the last so many months. Remember when remote team members and your own team used to fly to a commonplace and have a nice week of activities and engaging debates? Well, now that you’re […]

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Decoding Budget 2021: A Sales and Marketing Perspective

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An Overview of How Budget 2021 can Help Sales and Marketing to Pave the Way for Business Recovery this Year Shortly before the annual budget for FY 2021-22 was announced on February 1, 2021, Prime Minister Narendra Modi made an interesting comment about its nature. He said this budget was to be viewed as a […]

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