The Impact of COVID on Women

The Ripple Effect of COVID on Women Perhaps, it may seem like a no-brainer. But we don’t feel that the women have been heard enough throughout this pandemic. Just like those with temporary visas we’ve forgotten, the women have not been talked about.  THEIR STATE TODAY:  For a matter of fact, COVID-19 has not affected […]

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Importance of B2B Intent Marketing in the New Normal

intent marketing

B2B marketing has been relying on data and numbers since time immemorial. But with technology taking over, data is now being referred to as gold for businesses. Primarily for its accuracy which has only become possible because of recent technology enablers like Artificial Intelligence, Machine Learning, Automated Platforms, and Intent Data Providers. Intent marketing, however, […]

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10 Best Lead Generation Tactics To Boost Sales in 2021

lead-generation-tactics

Want to know the biggest challenge in B2B marketing for 2021?  In one word, it’s leads. A lead is where it all begins for B2B businesses. Without leads, there are no clients, no revenue, no raison d’être. Nothing.  Without B2B leads, you’re sunk. So, the most obvious question for any marketer is this:  How do […]

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The Big Revolution in B2B Marketing – Internet of Things (IoT)

marketing IoT

According to Marketo, by 2020, 51% of the world’s top global marketers expect IoT will revolutionize the marketing landscape. So What Actually is IoT and How it Works? The Internet of Things or IoT promises to bring the connectivity of the internet into every facet of our lives, from our homes to our workplaces, and […]

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Crisis Management in Sales – How to Act Before, During and After a Crisis

crisis management

Crisis Management is tough, especially when you are leading a sales team. Apart from the dwindling sales and broken deals, you also get to see the disappointed faces of your team members. There are so many changes and shifts, that you are left confused. But here’s a thing, if you have an effective crisis ṣmanagement […]

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Revenue Operations Strategy: Why B2B Companies need it

Revenue Operations

Successful businesses are the individual and cumulative success of different departments, run by separate teams. They all work towards the same goal – revenue generation and growth of the firm. However, if they are not aligned with each other, it can result in duplicative work and drainage of resources. This is why firms across the […]

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