What Every CEO Needs to Know about Digital Marketing

CEO Marketing

We seem eager to jump into solutions, new approaches, strategies, and channels, but we don’t seem to have the overarching strategic thinking required to optimize success. The good news is today, we have a choice, and we can choose differently. It’s time to rethink your marketing approach during a phase of expansion. According to The […]

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10 Marketing Strategies to Sell to Gen Y

gen y

Why is it so important to consider Gen Y while building your marketing strategies? Well, the fact that they constitute 25% of the whole population should be enough. You cannot afford to ignore such a massive market. Additionally, they have a high purchasing power since most of them are employed and working. So, they build […]

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10 Marketing Strategies to sell to Gen X

gen X

The most challenging part of a business is to select the best platforms and campaigns to lure the target audience. Only if you’re successful in doing this, you can say that you possess a result-driven e-commerce marketing strategy. Now along with your target audience, these marketing platforms also vary from traditional media to social media. […]

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How to Optimize Your Website for SEO

optimize-seo

SEO isn’t rocket science, let’s face it. Sure, understanding the finer points takes time and work, but you don’t need to spend years studying the basics to effectively optimize your site, primarily if you use the appropriate tool. If you don’t know how to use the finest Seo strategies, your site will go unnoticed, and […]

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How to Conduct and Prepare a Competitive Analysis in B2B

Competitive_analysis_featured

Competitive Analysis in B2B Marketing is the categorization and evaluation of the strengths and weaknesses of the current and potential competitors. It is the process of researching your competitors to know about their position in the market as well as to acknowledge their performance in the B2B world. Competitive Analysis gives a clear idea of […]

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