2021 Planning Will Require a New Level of Focus – A B2B Marketing Perspective

2021 planning

Industries which have proper digital marketing techniques in place are more likely to witness improved growth rate and increased ROI, in the wake of the COVID-19 pandemic.  A number of industries have already turned to highly effective online marketing methods for sales optimization. However, many others are skeptical still, to explore the right strategy mix. […]

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Reasons Why The Solar Industry Needs Social Media: 2021 Guide

solar-SMM-featured

Social Media for Renewable Energy / Solar Industry Issues like complicated buying process, customer inertia, and lack of confidence, come in the way of the growth of solar energy. Solar power is the cleanest form of renewable energy resource available. To reduce carbon footprints and arrest depletion of fossil fuels, developed and emerging economies alike […]

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Digital Marketing for the Automotive Industry – All You Need to Know

DM for automotive

The global B2B automotive industry is a perfect mix of superior marketing, designing and manufacturing. Digital Marketing is sure to work wonders for the sector! The Automotive sector is facing a sea change driven by factors like digital transformation, the use of alternate energy resources and being transformed from a good, to more of a […]

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Why Social Media for Manufacturers Matter

SMM for manufacture

Manufacturers may question the need for Social Media Marketing (SMM). But undoubtedly it is quite a powerful strategy for brand building and upscaling small and medium businesses.  For companies with no social media presence, marketing struggles are never-ending.  As more and more sectors step into social media, manufacturers feel the need to be onboard the […]

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Why Oil & Gas Industry Needs to Adopt Digital Marketing

DM for OG

Digital marketing is revolutionizing the way businesses operate today and this is true for all industries.  B2B digital marketing is as challenging for the oil & gas industry, as for any other. It involves meticulous planning, thorough understanding, and accurate channelizing of appropriate resources for tapping viable markets.  Nevertheless, digital marketing is indispensable for businesses […]

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7 steps to avoid burnout as a B2B business owner

burnout

Entrepreneurship is a big deal for all the millennials out there.  Many of them run their B2B start-ups, side hustles, or are thinking about giving up their day job to live the life of an entrepreneur.  This flow of thinking leads many entrepreneurs to become workaholics, eventually falling prey to “burnout”.  In case you’re not […]

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Why Content Marketing is Important for Renewable Energy

renewable energy DM

Over the years, there has been a significant shift across businesses, from conventional marketing methods to relatively newer content marketing strategies. The alternate or renewable energy sector, too, has not been an exception in this regard. Now, why is content marketing the ultimate mantra? How can it help increase sectoral revenue? These are a few […]

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The Impact of COVID on Women

women-support

The Ripple Effect of COVID on Women Perhaps, it may seem like a no-brainer. But we don’t feel that the women have been heard enough throughout this pandemic. Just like those with temporary visas we’ve forgotten, the women have not been talked about.  THEIR STATE TODAY:  For a matter of fact, COVID-19 has not affected […]

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Crisis Management in Sales – How to Act Before, During and After a Crisis

crisis management

Crisis Management is tough, especially when you are leading a sales team. Apart from the dwindling sales and broken deals, you also get to see the disappointed faces of your team members. There are so many changes and shifts, that you are left confused. But here’s a thing, if you have an effective crisis ṣmanagement […]

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