Women At Electric Vehicles: A Look At The Driving Force Behind The Trend

Electric Vehicle

The global automotive sector is experiencing a skills shortage, which is occurring at a period when the market is undergoing a change that offers enormous opportunities for digital innovations. In an increasingly challenging market, gaining a competitive advantage necessitates assembling teams of competent experts with a wide range of viewpoints, abilities, and experience. Women are […]

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Electric Three-Wheelers in the Digital Space: Ways to Boost Sales

Electric Three Wheeler Digital Marketing

Three-wheeler vehicles are by default assumed to be a phenomenon in developing countries. These three-wheel drives have been used to ferry cargo and also to carry passengers. However, many top-notch vehicle manufacturers have displayed their futuristic concept three-wheelers in auto shows. Among them are Toyota i-Road concept car, Volkswagen GX3, and Arcimoto’s FUV are some […]

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How Aerospace Engineering Firms Can Use Digital Marketing to Grow Business

Digital Marketing for Aerospace, Aviation and Defense Industries

Aerospace engineering companies design and develop aircraft and spacecraft. Companies like Boeing, Lockheed Martin, Airbus, General Dynamics, and GE, among others, cater to the world’s commercial and armed forces’ aviation requirements and; build satellites and space probes. Bright future for the Indian aerospace industry The Aerospace sector in India has been growing significantly with increasing […]

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How Important is it to have a Buyer Persona in your EV Marketing Strategy?

How to create the ideal Buyer Persona for EV Digital Marketing

Businesses undertake a lot of research before building their marketing strategies. An essential part of the research exercise is to create a buyer persona that helps them to understand the target customer. The persona serves as the base for creating tailor-made advertisements for the intended customers. What is a buyer persona? A buyer persona represents […]

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6 Challenges Faced by EV Makers to Market Their Products in India in 2022

6 marketing challenges faced by EV makers

Here is an analysis of 6 EV marketing challenges that are hindering the adoption of electric vehicles on Indian roads.  Electric Vehicle is the new buzzword in the automobile industry. The demand for EVs has seen a push as people are now more conscious of a clean and emission-free environment. When you are on the […]

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How Digital Marketing helped Tata Nexon Gain Upper Hand in the 4-wheeler EV Segment?

Tata Nexon EV Digital Marketing Strategy

Tata Nexon is a successful EV model of recent times. Thanks to the new-age digital marketing tactics that made Nexon an early bird winner. Here is a sneak peek into the marketing tactics that worked well for the EV brand. Introduction With the rapid increase in the accessibility of the internet, consumers are spending more […]

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Best Digital Marketing Strategies for EV makers & Ways to Boost Sales

Digital Marketing Strategies for EV

Unlocking electric car owners’ habits and prospects for EV marketers – a quick guide to digital marketing strategies that work for EV!! When it comes to consumer electric vehicle (EV) consideration, the automobile industry is undergoing a revolutionary change. Despite the numerous advantages and growing availability, some consumers are hesitant to move to electric vehicles. […]

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7 Winning Marketing Strategies That Are Working for EV Makers in 2022

Marketing Strategies for Electric Vehicles or EV Marketing 2022

Widespread use of EVs can be a feasible way out for the myriad of commuting problems, including air pollution, noise, and energy conservation or rising prices for fuel. Amid all stakeholders involved, consumers stand to benefit the most from EVs due to their long-term cost efficiency. COVID-19 came along just as electric mobility was gaining […]

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How Health Technology Companies can create Prospect Engagement Strategies

prospects

Long sales cycles are common in the health technology field. Prospects come, engage initially but are then lost in the circle of time and emerge a cold lead. Time and energy spent, but no revenue earned. Now, we cannot help prospects who turn cold by choice or have found a different solution, but we can […]

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Can Renewable Energy Sector become as Profitable as Oil and Gas?

renewable_vs_oil_featured

The world’s business of oil and gas is neither stable nor long-term. What can we do to address this and make strides toward the status quo’s twin problems? A recent study shows that In the United States, the United Kingdom, and Europe, renewable energy investments far outperform fossil fuel investments. However, the overall investment amount […]

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The Future of Oil and Gas in India

futureofoilandgas

The present is an interesting time for the oil and gas industry. While turmoil is far from being new to the field, the present brings an unprecedented challenge in the form of sustainability.  While an overwhelming majority of systems in the world continue to be heavily dependent on oil and gas and their derived products, […]

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