Top 10 Social Media Marketing Tools

Social media marketing tools have long been pivotal in the evolution of digital marketing, particularly in the fiercely competitive landscape of social media marketing. 

In this ever-changing field, every marketer must have a diverse set of effective tools in their marketing arsenal to enhance their social media presence. With the constant flux of trends, one thing remains consistent: the availability of digital marketing tools for nearly every aspect. 

However, not all tools are universally suitable for every social marketing campaign. Therefore, this article aims to simplify your search by exploring the best options, allowing you to select the ideal social media tools for your business needs. Let’s dive in!

Social Media Marketing Tools for Scheduling

1. SocialPilot

SocialPilot stands out as a top-tier social media marketing tool, trusted by over 13,000 users worldwide. This comprehensive platform simplifies the process of automating and managing your social media posts across multiple platforms, all from one centralized location. With SocialPilot, you can effortlessly create, plan, schedule, and publish your posts, leveraging its advanced features.  

The bulk scheduling feature enables you to schedule up to 500 posts simultaneously, while SocialPilot’s collaborative capabilities facilitate seamless teamwork and client engagement. This tool provides a clear overview of your posting schedule and analytics for all major social media platforms, allowing you to organize your social media strategy effectively.  

Designed for marketing agencies, SMBs, multi-location brands, and professionals, SocialPilot combines efficiency with effectiveness to streamline operations and drive superior results. By aligning planning with scheduling, it empowers users to achieve high performance and positive outcomes.  

SocialPilot offers a 14-day free trial with access to all premium features, requiring no credit card and allowing for cancellation at any time. Pricing for SocialPilot starts from $25.50 per month.

2. Loomly

Loomly has earned popularity among social media marketers for its exceptional time-saving capabilities, making it an indispensable tool in its arsenal. Originally focusing solely on providing a social media calendar for content discovery, creation, organization, and management, Loomly has expanded its offerings through a collaboration with Buffer. This partnership has resulted in the addition of scheduling and publishing features to its platform.  

In addition to scheduling capabilities, Loomly provides users with valuable suggestions for staying abreast of the latest trends, upcoming holiday posts, lead generation opportunities, and post-curation. Moreover, Loomly offers integrations with a wide range of social media management tools, including Slack and Microsoft Teams, enhancing its utility and convenience for users.  

Pricing for Loomly starts from $25 per month, which includes 10 social profiles and 2 team members.

Social Media Marketing Tools for Analytics

3. Brandwatch

Brandwatch stands out as an advanced analytics tool, leveraging AI-powered insights, social listening, sentiment analysis, and robust reporting capabilities to provide deeper insights into your customers and audience. This tool is particularly beneficial for agencies managing marketing processes for large brands.  

In addition to its analytical prowess, Brandwatch facilitates influencer marketing efforts by helping you identify micro-influencers within your niche. Furthermore, it enables the creation of visually compelling data reports and offers extensive filtering options to uncover relevant data.  

Primarily targeting agencies and enterprises, Brandwatch’s pricing may be perceived as high for small to medium-sized brands.

4. Mention

Mention serves as a comprehensive community management tool, enabling users to monitor keywords, analyze competitors’ strategies, and identify relevant influencers. One of its standout features is the ‘alerts’ system, which provides real-time notifications whenever a tracked keyword is mentioned.  

In addition to its monitoring capabilities, Mention offers robust social media analytics to track brand mentions, user engagement, and relevant metrics. Users can receive daily analytics summaries directly to their inbox and access all brand mentions on the web, with the ability to filter analytics based on specific metrics.  

Pricing options for Mention include a free plan, along with paid tiers such as Solo, Pro, ProPlus, and Enterprise. For customized pricing options, users can contact the Mention team directly.

Social Media Marketing Tools for Management

5. Content Studio

ContentStudio stands out as a premier social media automation tool designed to meet the needs of agencies, brands, and marketers alike. With its array of automation features including scheduling, publishing, planning, and AI assistance, ContentStudio simplifies the management of social media presence.  

In addition to its automation capabilities, ContentStudio offers robust analytics to help users gauge their performance, along with a centralized dashboard for monitoring comments and direct messages. Whether you’re an entrepreneur, marketing professional, or social media influencer, ContentStudio equips you with the tools and insights necessary to optimize your content marketing strategies and achieve remarkable results.  

Discover the cutting-edge AI features of ContentStudio and revolutionize your approach to work—increasing efficiency and fostering deeper engagement with minimal effort.

ContentStudio starts at $49/month for the Small Business plan with unlimited posts and one user. The Professional plan, starting at $99/month, adds features like team collaboration and advanced analytics.

6. Sprout Social

Sprout Social stands out as a comprehensive social media management tool. The platform comprises four primary modules: engagement and monitoring, planning and publishing, reporting and analytics, and social listening.  

The engagement and monitoring module allows users to track branded keywords, tags, conversations, comments, and influencers. Conversations can be automated using generative AI chatbots.  

Next, the content creation and publishing aspect functions similarly to other tools. Users can leverage the scheduling tool to coordinate posts for optimal publication times across all platforms.

Pricing starts at $99 per month for the standard plan, which includes five social profiles.

Social Media Marketing Tools for Automation

7. Hootsuite

Embraced by a multitude of users, Hootsuite stands as a leading social media marketing tool renowned for its automation capabilities. It empowers users to meticulously plan, schedule, and automate their social media presence to achieve maximum reach. Hootsuite enables seamless automation of content across all major social media platforms, offering a vast opportunity to grow your audience.  

Through Hootsuite, users can automate posting and engagement tasks, leveraging features such as social listening. Additionally, it boasts numerous app integrations to facilitate efficient management of social accounts and online content.

Pricing for Hootsuite starts at $19/month for the Professional plan, offering 10 social profiles. Higher-tier plans include the Team plan at $99/month and the Business plan at $599/month, providing more features and support for larger teams.

8. CoSchedule

Initially tailored for solopreneurs and marketing agencies seeking to enhance efficiency in their social media endeavors, CoSchedule has evolved into a prominent tool for social media marketing automation.  

CoSchedule excels as a real-time content planner, facilitating the scheduling of content across major social media platforms. Additionally, it features Mia, an AI assistant who assists in generating content ideas and crafting captions for social media posts.

CoSchedule offers pricing starting at $29/month for the Marketing Calendar plan, including social media scheduling and collaboration tools. Higher-tier plans, like the Marketing Suite starting at $39/month, add features such as marketing automation and analytics.

Social Media Marketing Tools for Calendar

9. Planable

Planable is recognized as a versatile social media marketing tool, celebrated for its calendar and planning functionalities. It offers a convenient solution for overseeing content planned across different accounts on various social media platforms. Planable also enables users to synchronize their content across different social platforms, facilitating the repurposing of content.  

With its diverse viewing options, Planable enhances content marketing visualization for users with varying preferences. However, some users have encountered challenges with the cluttered view presented by the Planable calendar, which can occasionally hinder effective visualization.

Planable starts at $39/month for the Starter plan, including unlimited users and two workspaces. Premium plans, like the one starting at $99/month, offer advanced analytics and priority support.

10. Sendible

Sendible is a social media marketing tool equipped with a variety of valuable features designed to streamline your social media campaigns. With Sendible, you can enhance communication and collaboration by efficiently scheduling and approving content. For startups, Sendible offers advanced reporting capabilities and deeper insights through seamless integration with Google Analytics.  

With approximately 20 integrations across essential social media platforms, blogs, forums, and Slack, Sendible provides extensive connectivity options. Its user-friendly interface simplifies navigation, while bulk scheduling can be easily accomplished using a CSV file. Additionally, Sendible offers a built-in content library and seamless access to Canva.  

Pricing for Sendible starts with a 14-day free trial, followed by plans starting from $29/month for the micro plan, tailored for solopreneurs and including 12 services and 1 user.

Conclusion

In conclusion, leveraging social media management tools can significantly enhance the efficiency and effectiveness of your processes. However, it’s crucial to select the right tool that aligns with your unique business needs. 

With DealsInsight, you can explore tailored social media marketing services designed to elevate your brand’s online presence. Take the time to explore your options, review pricing plans, and conduct trial runs to ensure you find the perfect fit for your requirements. 

Don’t hesitate to reach out to DealsInsight today to discover how we can help optimize your social media strategy and drive meaningful results for your business.