The Ultimate Guide to Sales and Marketing for SME’s

Guide to Sales and Marketing for SME’s

Your Ultimate Sales & Marketing Guide for SME’s – Best tips to watch for in 2022 and beyond… A survey conducted by Capital One Business (for Nov-Dec 2020) revealed that about 53% of SMB owners report their business financial growth is stable or even better than the pre-Covid phase.  67% of them are even confident […]

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World Of Digital Marketing: Powerful Statistics And Facts For 2022

Digital Marketing

Introduction With the rapid increase in the accessibility of the internet, consumers are spending more time online for various purposes. People prefer buying products and services online rather than visiting shops physically. They also tend to do some research on the product or service before placing orders. This trend has enabled businesses to use digital […]

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The 9 Digital Marketing Techniques To Generate More Leads For Your Business

Digital Marketing

Introduction Digital Marketing is increasingly acquiring a very important space in the marketing strategy of marketers. With people spending more and more of their awake time in virtual space, digital marketing has huge potential to create demand for businesses. Spreading awareness about brands helps in reaching new audiences and this is achieved via demand generation […]

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Marketing Guide: How To Fail At Social Media Marketing

Social Media

Social media marketing has shown to be a highly effective strategy for expanding a business. Maintaining a strong focus on your target consumer, for example, and regularly monitoring the metrics supplied by your analytics tool might be advantageous. However, before that, some trial and error are required. For businesses of all sizes, social media marketing […]

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10 Ways to Increase Your Facebook Page Engagement

facebook

A downward engagement spiral on Facebook is a common yet worrisome phenomenon for all marketers. But it still happens when the platform changes its algorithms and neutralizes the impact of some marketing strategies – share and react baiting, obviously. The point is, how can you make a recovery? Well, change your strategy. Rethink about why […]

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How to Persuade Your Audience With Storytelling

storytelling

Businesses are now putting money into telling brand stories about their products and services. They attract prospects via the value of storytelling rather than through hard selling. Successful B2B content marketing strategies are about more than logic, technological procedures, and data. The world has realized that interacting with individuals on an emotional/psychological level is fundamental. […]

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10 Marketing Strategies to Sell to Gen Y

gen y

Why is it so important to consider Gen Y while building your marketing strategies? Well, the fact that they constitute 25% of the whole population should be enough. You cannot afford to ignore such a massive market. Additionally, they have a high purchasing power since most of them are employed and working. So, they build […]

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10 Marketing Strategies to sell to Gen X

gen X

The most challenging part of a business is to select the best platforms and campaigns to lure the target audience. Only if you’re successful in doing this, you can say that you possess a result-driven e-commerce marketing strategy. Now along with your target audience, these marketing platforms also vary from traditional media to social media. […]

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B2B and Instagram? Here’s what you need to know

Instagram

Social media marketing is one of the fastest-growing channels of digital marketing and the potential it has is unimaginable. Businesses that harness their social media accounts boast of filled pipelines and read-to-convert leads.   Out of all the platforms, Instagram is the show-stealer. There are hundreds of high-profile B2B brands that are using Instagram to boost […]

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