How Can Businesses Use Digital Video Marketing to Engage Their Audience in 2023?

December 23, 2022

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How Can Businesses Use Digital Video Marketing to Engage Their Audience in 2023?

Have you ever stopped to think about how much of the internet is made up of videos? According to recent estimates, by 2022, online videos will account for more than 82% of all consumer internet traffic! That’s a staggering amount of content, and it’s no wonder that businesses are starting to take notice of the power of video marketing. So, what exactly is video marketing, and why is it so important in 2023?

What is Video Marketing?

Simply put, it’s the use of video content to promote a product, service, or brand. From social media to websites and beyond, businesses are creating and sharing videos to reach and engage with customers in a way that’s visually appealing and easy to consume. And with the increasing popularity of video, it’s more important than ever for businesses to incorporate this powerful marketing tool into their strategies.

Importance of Video Marketing in 2023

In 2023, digital video marketing will continue to be a vital tool for businesses looking to stand out in a crowded online marketplace. Let’s take a look at the top 5 reasons why video marketing is important for any online business.

1. High Engagement

Video is a highly engaging medium because it allows you to present information in a way that is more interactive and dynamic than text or static images. For example, according to a study by Wyzowl, 73% of consumers prefer to watch a video to learn about a product or service, while only 11% prefer to read about it.

Finally, video can convey information more efficiently than text, which can make it a more appealing option for people who are looking for quick and easy access to information.

2. Improved Conversions

Video can help to build trust and credibility by allowing businesses to present their products and services in a more transparent and authentic way. By showing the product in use, or featuring real customers talking about their experiences with the product, businesses can create a sense of trust and credibility that can be difficult to achieve through other forms of marketing.

For example, according to a study by Vidyard, using video on a landing page can increase conversions by up to 80%.

By engaging potential customers with visually appealing and informative content, businesses can help to build trust and credibility, ultimately leading to higher conversion rates.

3. Greater Reach

With the proliferation of social media, websites, and email marketing campaigns, it is easier than ever to reach a wide audience with video content. The first reason is that it is more engaging and attention-grabbing than text or static images.

Another reason is that video is more easily shared than other types of content. For example, according to Simply Measured, video is the most shared type of content on social media, with 1,200% more shares than text and image combined. This makes it an effective tool for reaching and engaging with a wide audience.

4. Greater Accessibility

With the increasing use of mobile devices, it is easier for people to access video content on the go. This makes it more convenient for people to watch and share your videos, increasing the potential reach of your marketing efforts.

For example, according to a study by Cisco, mobile video traffic accounted for more than half of all consumer internet traffic in 2019 and is expected to reach three-quarters of all consumer internet traffic by 2023. This shows the increasing demand for and reliance on mobile video content.

5. Enhanced SEO

Using video in your marketing efforts can help improve your search engine rankings. This is because search engines favor websites that have high-quality, relevant, and engaging content, and a video is a powerful tool for delivering all three.

SEO Inc. cites a study from Forrester Research, which revealed that video is 53 times more likely to rank on the first page of Google search results. This is because video can attract more clicks and shares on social media and other platforms, which can help drive more traffic to your website and improve its ranking on search engines.

Winning Video Marketing Strategies to Use in 2023

Now that you know the importance of video marketing for your business, it’s time to know the top video marketing strategies to implement. Here are the top trends for 2023 to incorporate video marketing into your overall marketing efforts.

1. Tell a Story

People are more likely to engage with and remember content that tells a compelling story. Use video to showcase your brand’s story, products, and services in a way that is engaging and memorable.

2. Use Live Video

Live video allows businesses to connect with their audience in real time and can be a powerful tool for building engagement and trust. Use live video to host Q&A sessions, product demonstrations, or behind-the-scenes looks at your company.

3. Optimize Your Videos for SEO

In order for your videos to be discovered by potential customers, they need to be optimized for search engines. Use relevant keywords, include a clear and concise video title and description, and ensure that your video is properly tagged.

4. Include Behind-the-Scene Videos

Including a behind-the-scenes angle in your video marketing strategy can be a great way to build engagement and create a more personal connection with your audience. Behind-the-scenes content allows businesses to give their audience a look into the inner workings of the company and can be a great way to showcase the people and processes behind the products and services.

Conclusion

As the world becomes increasingly digital, the importance of video marketing can no longer be ignored. But with so much competition out there, how can you make sure your video marketing stands out in 2023?

So if you want to win at video marketing in 2023, start by creating high-quality, relevant, and engaging content that captures the attention of your audience and keeps them coming back for more. And if you need a little help getting started, we’re here to assist.

Just give us a call and let us help you take your video and content marketing to the next level. So, don’t wait any longer, take action now and see the difference it can make for your business!

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How Can Businesses Use Digital Video Marketing to Engage Their Audience in 2023?

What is Video Marketing?