The Ultimate List of 8 Must-Have Marketing Collaterals For Business Success

Marketing Sales
Digital Marketing Collateral


Digital marketing has become an integral part of businesses today. In fact, a recent survey found that the global digital advertising and marketing market was estimated at $350 billion in 2020 and is projected to reach $786.2 billion by 2026. With so much competition, it’s important to stand out and make a strong impression. That’s where digital marketing collateral comes in.

Marketing collateral is a valuable tool for businesses, and it’s important to regularly reassess and update your strategies to ensure they’re effective. With changing technologies and consumer trends, it’s essential to evaluate how customers respond to different marketing materials and how your business can make the most of them.

In this blog, we’ll be taking a look at the 8 must-have digital marketing collateral you need in 2023. From social media graphics to email templates, we’ve got you covered.

What is a Digital Marketing Collateral?

Digital marketing collateral refers to any online material that helps you promote your business and its products or services. This can include everything from social media posts and email newsletters to blog articles and video content. By creating a variety of different types of collateral, you can reach a wider audience and showcase your brand’s unique value proposition in multiple ways.

How Do You Use Marketing Collateral?

Marketing collateral is a key element in any business’ marketing strategy, and can be used at various stages of the customer journey.

In the awareness stage, marketing collateral helps to introduce potential customers to your brand and products or services. This could include things like social media ads, brochures, or business cards.

During the consideration stage, marketing collateral helps customers to compare your brand to others and decide whether or not to engage with your business. Examples of marketing collateral at this stage might include case studies, product sheets, or ebooks.

Finally, marketing collateral can also be used in the decision stage to help customers make a final purchase. This might include things like coupons, customer testimonials, or guarantees.

By using marketing collateral effectively at each stage of the customer journey, businesses can increase brand awareness, encourage engagement, and ultimately drive sales.

8 Must-Have Digital Marketing Collaterals

Are you ready to level up your marketing game? These 10 must-have digital marketing collateral pieces will give your business the boost it needs to stand out in a crowded market. From social media posts to emails, these tools will help you attract and convert leads at every stage of the buyer’s journey. Let’s dive in and see how each piece can amplify your marketing efforts.

1 . Blogs

Blogs are essential marketing collateral for businesses. They provide a platform to share valuable information and establish your business as an industry thought leader. Not only do they attract potential customers, but they also help improve your search engine rankings. 


Image Source – Blogging Frequency

According to Hubspot, businesses that consistently pump out 16 or more blog posts each month generate 4.5 times more leads than those that barely publish any.

2 . Video Content

Video is a great marketing collateral because it allows businesses to effectively communicate their message in an engaging and visually compelling way. 

Video is also a great way to create emotional connections with audiences as it allows one to convey information in a way that is not only easy to understand but also appealing to the human brain. This engagement and emotional connection can result in increased brand loyalty, trust, and even conversion.

3 . Case Studies

Case studies are great marketing collateral that allows businesses to showcase the results they have achieved for their clients. They provide potential customers with real-life examples of how your business has solved a problem and the value it has provided. According to CMI, case studies are the second most effective content marketing tactic, with 73% of B2B marketers using them.

4 . Social Media Posts

Social media is a powerful tool for businesses to connect with their target audience. Social media posts that include compelling images, videos, and copy can be used as marketing collateral to promote your business and engage with potential customers. 

Social Media Posts

Social Media Posts With and Without Picture

According to a study by Buzzsumo, posts with images on social media get a whopping 2.3 times more engagement than those without.

5 . Webinars

Webinars are great marketing collateral because they allow businesses to interact with their target audience in real-time, while also providing valuable information that can be used to generate leads and sales.  

Webinars offer the ability to connect with an audience in a live, interactive format which can build trust and credibility. This can be especially effective for businesses that want to showcase their expertise and thought leadership in a certain topic.

6 . Infographics

Infographics are like the superhero of marketing materials. They take complex information and make it easy for people to understand and remember, all while keeping it visually interesting. The use of design elements like images, icons, and colors makes the information more engaging and relatable. 

They can be used to showcase data, and statistics, and even tell a story. Plus, they’re super shareable and can help increase brand awareness, generate leads, and even drive traffic to your website.

7 . White Papers

Whitepapers are like the secret weapon in a marketer’s arsenal. They’re packed with valuable information, insights, and data that can help educate and persuade your potential customers. But not only that, they can help establish your business as a credible and trustworthy source of information, and in turn, help build trust and credibility with your target audience.

8 . Email Newsletters

Email newsletters are like the trusty sidekick of marketing materials, They keep your audience informed and engaged, sending them regular updates, deals, and valuable content that keeps your business top-of-mind.

With Email newsletters, you can also track and measure the performance of your campaigns, making it easy to optimize and improve them over time. They are cost-effective and can be easily automated making them a powerful tool for engaging and retaining customers.


In today’s digital age, having a strong online presence is more important than ever. By creating a variety of high-quality digital marketing collateral, you can effectively communicate your brand’s value to potential customers and stand out in the crowded online space. So, make sure to include these 10 must-have types of collateral in your marketing strategy in 2023. 

Ready to up your digital marketing game in 2023? Contact us to learn how our team of experts can help you create a full suite of top-notch digital marketing collateral that will help you reach your goals.

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