by adminAre cold calls still effective? Cold calling is obsolete. That’s what they say, and it is simple to understand why. Everyone is busy, and no one likes to be disturbed by strangers trying to sell them something. In this digital world, if customers need something, they can simply order it online. Instead, making cold calls […]
by adminDo you ever decide to purchase without researching about it on your smartphone or reading customer reviews? I presume the response is NO! Similarly, your consumers largely rely on online information when deciding where to buy products, which brands to trust, and other things. We live in a world dominated by technology and all things […]
by adminThree-wheeler vehicles are by default assumed to be a phenomenon in developing countries. These three-wheel drives have been used to ferry cargo and also to carry passengers. However, many top-notch vehicle manufacturers have displayed their futuristic concept three-wheelers in auto shows. Among them are Toyota i-Road concept car, Volkswagen GX3, and Arcimoto’s FUV are some […]
by adminDigital Medium is a big influencer in boosting EV sales. Online reviews and comments from first-hand users or people who took test drives act as a bias for prospective EV buyers. As an EV maker, how can you make the best use of this User Generated Content (UGC) to work in your favour? Read on […]
by adminAerospace engineering companies design and develop aircraft and spacecraft. Companies like Boeing, Lockheed Martin, Airbus, General Dynamics, and GE, among others, cater to the world’s commercial and armed forces’ aviation requirements and; build satellites and space probes. Bright future for the Indian aerospace industry The Aerospace sector in India has been growing significantly with increasing […]
by adminBusinesses undertake a lot of research before building their marketing strategies. An essential part of the research exercise is to create a buyer persona that helps them to understand the target customer. The persona serves as the base for creating tailor-made advertisements for the intended customers. What is a buyer persona? A buyer persona represents […]
by adminTata Nexon is a successful EV model of recent times. Thanks to the new-age digital marketing tactics that made Nexon an early bird winner. Here is a sneak peek into the marketing tactics that worked well for the EV brand. Introduction With the rapid increase in the accessibility of the internet, consumers are spending more […]
While visiting a doctor, we all have seen a big line of male med reps. We have also witnessed that med reps have a handsome salary and receive huge incentives to hit targets. Do you know female med representatives are underrated, they are less in number, but the few female med reps you see on […]
by adminUnlocking electric car owners’ habits and prospects for EV marketers – a quick guide to digital marketing strategies that work for EV!! When it comes to consumer electric vehicle (EV) consideration, the automobile industry is undergoing a revolutionary change. Despite the numerous advantages and growing availability, some consumers are hesitant to move to electric vehicles. […]
