How Health Technology Companies can create Prospect Engagement Strategies

prospects

Long sales cycles are common in the health technology field. Prospects come, engage initially but are then lost in the circle of time and emerge a cold lead. Time and energy spent, but no revenue earned. Now, we cannot help prospects who turn cold by choice or have found a different solution, but we can […]

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10 Marketing Strategies to sell to Gen X

gen X

The most challenging part of a business is to select the best platforms and campaigns to lure the target audience. Only if you’re successful in doing this, you can say that you possess a result-driven e-commerce marketing strategy. Now along with your target audience, these marketing platforms also vary from traditional media to social media. […]

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B2B Remarketing: 10 Ways to use Remarketing for Lead Generation

b2b remarketing

Retargeting to close sales that didn’t have had is one of the most successful ways to reattempt. The reality is that many people who come to your website for the first time will not always convert. However, when it comes to getting people back to convert, retargeting works. Furthermore, retargeting campaigns are relatively inexpensive in […]

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10 Effective Marketing Strategies for Financial Firms

dm financial services

Digital marketing entails both risks and opportunities for financial firms. Whether they shine through, depends on how well they strengthen existing bonds, develop customer trust, and nurture future leads. The financial services firms, like many other industries, have been extremely sluggish in modernizing their marketing trends, fearing reputation risk, and also apprehensive of the value […]

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Why Oil & Gas Industry Needs to Adopt Digital Marketing

DM for OG

Digital marketing is revolutionizing the way businesses operate today and this is true for all industries.  B2B digital marketing is as challenging for the oil & gas industry, as for any other. It involves meticulous planning, thorough understanding, and accurate channelizing of appropriate resources for tapping viable markets.  Nevertheless, digital marketing is indispensable for businesses […]

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7 ways Data Analytics can Help you Boost B2B sales

data analytics

How is Data Analytics revolutionizing sales in B2B, and what managers need to know about it? Let’s find out! Orica Limited is an Australia-based supplier of commercial explosives and blasting systems. It caters to the needs of mining, quarrying, oil & gas companies across the globe. It has invested several resources in constructing a sound […]

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6 Powerful Marketing Tactics for Cyber Security Product Firms that actually work

cyber-security

Cyber security is a formidable market, and if you’re dealing in it you probably know there is no “cookie-cutter” business model to which you can market your services. Whether you wish to attribute it to the emergence of interconnected devices in the IoT revolution or just the growing instances of cybercrime, the B2B Cyber Security […]

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