How Mass Email Marketing Strategies Can Backfire and How to Avoid Them

Email Marketing

Marketing products and services is an essential aspect of promotion. When it comes to big businesses and developing companies, they prefer to go for mass email marketing. An organization or company uses this marketing concept when they wish to go for a direct form of marketing solution for their products and services. Besides this, this […]

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The Ultimate Guide to Sales and Marketing for SME’s

Guide to Sales and Marketing for SME’s

Your Ultimate Sales & Marketing Guide for SME’s – Best tips to watch for in 2022 and beyond… A survey conducted by Capital One Business (for Nov-Dec 2020) revealed that about 53% of SMB owners report their business financial growth is stable or even better than the pre-Covid phase.  67% of them are even confident […]

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World Of Digital Marketing: Powerful Statistics And Facts For 2022

Digital Marketing

Introduction With the rapid increase in the accessibility of the internet, consumers are spending more time online for various purposes. People prefer buying products and services online rather than visiting shops physically. They also tend to do some research on the product or service before placing orders. This trend has enabled businesses to use digital […]

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How Health Technology Companies can create Prospect Engagement Strategies

prospects

Long sales cycles are common in the health technology field. Prospects come, engage initially but are then lost in the circle of time and emerge a cold lead. Time and energy spent, but no revenue earned. Now, we cannot help prospects who turn cold by choice or have found a different solution, but we can […]

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10 Marketing Strategies to sell to Gen X

gen X

The most challenging part of a business is to select the best platforms and campaigns to lure the target audience. Only if you’re successful in doing this, you can say that you possess a result-driven e-commerce marketing strategy. Now along with your target audience, these marketing platforms also vary from traditional media to social media. […]

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B2B Remarketing: 10 Ways to use Remarketing for Lead Generation

b2b remarketing

Retargeting to close sales that didn’t have had is one of the most successful ways to reattempt. The reality is that many people who come to your website for the first time will not always convert. However, when it comes to getting people back to convert, retargeting works. Furthermore, retargeting campaigns are relatively inexpensive in […]

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10 Effective Marketing Strategies for Financial Firms

dm financial services

Digital marketing entails both risks and opportunities for financial firms. Whether they shine through, depends on how well they strengthen existing bonds, develop customer trust, and nurture future leads. The financial services firms, like many other industries, have been extremely sluggish in modernizing their marketing trends, fearing reputation risk, and also apprehensive of the value […]

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Why Oil & Gas Industry Needs to Adopt Digital Marketing

DM for OG

Digital marketing is revolutionizing the way businesses operate today and this is true for all industries.  B2B digital marketing is as challenging for the oil & gas industry, as for any other. It involves meticulous planning, thorough understanding, and accurate channelizing of appropriate resources for tapping viable markets.  Nevertheless, digital marketing is indispensable for businesses […]

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