The eternal chase between a sales rep and their ever-present sales quotas can feel like a never-ending marathon. From day one, you’re handed these...
Despite the prediction of experts that email would eventually be replaced by social media and messaging apps, email has remained an important communication tool, as evidenced by the expected increase in the number of email users from 4 billion to 4.6 billion by 2025.
For new businesses looking to establish their presence and reach out to their target market, email offers a unique advantage as it allows for personalized communication with subscribers and other contacts.
Compared to the constant stream of content on social media, emails tend to be more focused and have a higher chance of being opened and read, resulting in better click-through and conversion rates.
With email’s continued popularity and potential for engagement, businesses should not overlook its potential to connect with customers and build brand awareness.
Keep reading for the strategies on how to use your marketing emails to maximize your impact.
Why is Brand Awareness Important?
For many marketers, nothing is more crucial than building brand awareness. It’s not hard to see why: The more recognizable your brand is to potential customers, the greater the likelihood they’ll choose to do business with you. So, the more brand awareness you can create, the better your chances of success.
If you’re looking for a powerful way to build brand awareness, email marketing is a smart choice. Because when people sign up for your newsletter, they’re showing a genuine interest in your brand, making it more likely that they’ll pay attention to what you have to say.
With a well-crafted email strategy, you can tell your brand’s story and showcase your visual identity in a way that resonates with your readers. This, in turn, can lead to increased brand recognition and customer loyalty. But to achieve these results, you need to make sure your email strategy is expertly crafted and executed.
5 Ways to Build Brand Awareness with Email Marketing
Just sending out emails isn’t going to cut it when it comes to building brand awareness. To truly capture your audience’s attention, you need to craft your emails in a way that resonates with them on a personal level. Your messages should speak to their needs, questions, and desires in a way that makes them feel understood and valued.
Luckily, there are some strategies you can take to ensure your email campaigns hit the mark. By following these strategies, you’ll be well on your way to creating the perfect email that drives brand awareness and engagement.
1. Set a Clear Email Strategy
To make the most of your brand awareness campaigns, it’s crucial to set a clear email strategy. Consistency is key here – try to send your emails on the same day of the week or at the same time of day to give your audience a sense of what to expect from your brand.
But how can you make your emails truly stand out? One effective approach is to include plenty of visually appealing graphics, as these can help boost your conversion rates. Additionally, don’t forget to personalize and segment your emails to make them feel more relevant to your audience.
According to a recent study by Inbox Insights, 60% marketers think personalization in email marketing is one of the best ways to enhance engagement. So, taking the time to tailor your messages to each recipient can pay off big-time in the long run.
Remember, building brand awareness is a marathon, not a sprint. To see real results, you’ll need to stay committed to your email marketing efforts over time. But by starting with a well-planned brand awareness campaign and testing different approaches, you can set yourself up for success and build a loyal following of customers who truly love your brand.
2. Send Out a Welcome Email
As the saying goes, you don’t get a second chance to make a first impression. That’s why welcome emails are a crucial element in your brand awareness strategy. It’s a perfect opportunity to introduce your products and services while establishing a personal connection with your customers, just like Anyword does.
Did you know that 47% of marketers are already using multi-step welcome emails to engage new subscribers? By including this in your brand awareness campaign, you’ll have a better chance of converting first-time customers into loyal ones.
3. Craft Effective Subject Lines
Did you know that your email subject line can make or break your brand awareness campaign? It’s true – after all, it’s often the first thing your customers will see when they receive your message.
A study reports that nearly half of all email recipients, around 47%, make the decision to open an email solely based on the subject line.
To make the most of this crucial real estate, it’s important to craft subject lines that truly capture your brand’s essence. Start by including your company name or product to ensure that your customers know exactly who the email is from and what it’s about. Additionally, consider using emoji’s or other visual elements to help your subject line stand out in a crowded inbox.
But that’s not all – your subject line should also reflect your brand’s tone of voice and personality. For example, if you’re a fun and playful brand, consider using a lighthearted subject line that will make your readers smile. On the other hand, if your brand is more serious or professional, you may want to opt for a more straightforward subject line that conveys your message clearly.
By taking the time to craft thoughtful, on-brand subject lines, you can set the tone for a successful brand awareness campaign that resonates with your audience and helps your business thrive.
4. Ensure Visual Consistency
In the world of email marketing, visuals play a vital role in building brand recognition and trust. However, maintaining visual consistency is equally important. As tempting as it may be to experiment with different design concepts, it can lead to losing audience engagement and missing your target audience.
To avoid such risks, it’s essential to be consistent with your email content. Once you have finalized the design concept in terms of color, font, image choices, and placement, make sure it stays consistent throughout your campaigns. This consistency helps to build trust among your audience, as they come to expect and recognize your brand’s visual identity.
Furthermore, consistency in brand presentation increases the revenue by up to 23%.
Inconsistency in design choices, even with small details like color and font, can undermine the trust and loyalty you have built with your subscribers. This can lead to a higher bounce rate and, in turn, lower conversion rates.
5. Use the Right Tone of Voice
Crafting the right tone of voice in your email campaigns is crucial to making a lasting impression on your audience. Think about what adjectives accurately reflect your brand and its products or services. Are you casual and playful or elegant and sophisticated? Once you’ve determined your brand voice, use it consistently across all your marketing channels.
Take Myntra, for example. The Indian fashion e-commerce giant uses a casual, conversational tone in their email campaigns, which reflects their brand’s fun and trendy image. They incorporate popular slang and cultural references to appeal to their young and fashion-forward audience. By staying true to their brand voice, Myntra has been able to build a strong and loyal customer base over the years.
Email marketing is a powerful tool that can help you build brand awareness and loyalty. By using consistent branding, optimizing your subject lines, personalizing your emails, and crafting a strong brand voice, you can increase your chances of success.
Remember to focus on providing value to your subscribers, and always be testing and refining your strategy. And if you’re looking for expert guidance and support to take your email marketing to the next level, consider partnering with DealsInsight. Our team of experienced professionals can help you develop and execute a winning email marketing strategy that drives results for your business.
So don’t wait any longer, contact us today to learn more!