The Ultimate Guide to Sales and Marketing for SME’s

Guide to Sales and Marketing for SME’s

Your Ultimate Sales & Marketing Guide for SME’s – Best tips to watch for in 2022 and beyond… A survey conducted by Capital One Business (for Nov-Dec 2020) revealed that about 53% of SMB owners report their business financial growth is stable or even better than the pre-Covid phase.  67% of them are even confident […]

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World Of Digital Marketing: Powerful Statistics And Facts For 2022

Digital Marketing

Introduction With the rapid increase in the accessibility of the internet, consumers are spending more time online for various purposes. People prefer buying products and services online rather than visiting shops physically. They also tend to do some research on the product or service before placing orders. This trend has enabled businesses to use digital […]

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The 9 Digital Marketing Techniques To Generate More Leads For Your Business

Digital Marketing

Introduction Digital Marketing is increasingly acquiring a very important space in the marketing strategy of marketers. With people spending more and more of their awake time in virtual space, digital marketing has huge potential to create demand for businesses. Spreading awareness about brands helps in reaching new audiences and this is achieved via demand generation […]

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How to Optimize Your Website for SEO

optimize-seo

SEO isn’t rocket science, let’s face it. Sure, understanding the finer points takes time and work, but you don’t need to spend years studying the basics to effectively optimize your site, primarily if you use the appropriate tool. If you don’t know how to use the finest Seo strategies, your site will go unnoticed, and […]

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B2B Remarketing: 10 Ways to use Remarketing for Lead Generation

b2b remarketing

Retargeting to close sales that didn’t have had is one of the most successful ways to reattempt. The reality is that many people who come to your website for the first time will not always convert. However, when it comes to getting people back to convert, retargeting works. Furthermore, retargeting campaigns are relatively inexpensive in […]

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Outsourcing Marketing for the First Time – The Ultimate Guide

first-time-outsourcing

For every industry player, big or small, digital marketing is the need of the hour. However, hiring and maintaining in-house marketing staff is not always beneficial. It increases overall costs and diverts attention from the companies’ core competence.  Rather, outsourcing marketing is a more economical and successful option, especially for medium and small businesses.  The […]

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Top 8 Content Marketing Companies to look out for in 2021

content-companies

Meaningful content is the foundation on which digital marketing strategies rest. 52% of B2B buyers say they’re “definitely” more likely to buy from a brand once they’ve read their content. All the components required for a business to thrive – traffic, discoverability, leads, sales, revenue, ROI – have a common ground and that is content […]

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B2B Marketing in 2021 – Reimagining Marketing in The Next Normal

new-normal

No business was prepared for the unexpected turn of events that 2020 brought with it. Key leaders have faced difficult times dealing with the insecurities of their employees and retaining consumers at the same time. Marketing was the only aspect that kept the small number of transactions afloat. Now that things are heading into the […]

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10 Effective Marketing Strategies for Financial Firms

dm financial services

Digital marketing entails both risks and opportunities for financial firms. Whether they shine through, depends on how well they strengthen existing bonds, develop customer trust, and nurture future leads. The financial services firms, like many other industries, have been extremely sluggish in modernizing their marketing trends, fearing reputation risk, and also apprehensive of the value […]

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How to Prepare your Sales Team for 2021

prepare your team

Since the Covid-19 pandemic hit the world this year, it affected almost all kinds of businesses around the globe. Companies suffered losses. Business leaders were unable to properly adapt to the new change on such short notice. The whole sales process suffered. At present, as the havoc seems to be in little control, companies have […]

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