10 Effective Marketing Strategies for Financial Firms

dm financial services

Digital marketing entails both risks and opportunities for financial firms. Whether they shine through, depends on how well they strengthen existing bonds, develop customer trust, and nurture future leads. The financial services firms, like many other industries, have been extremely sluggish in modernizing their marketing trends, fearing reputation risk, and also apprehensive of the value […]

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2021 Planning Will Require a New Level of Focus – A B2B Marketing Perspective

2021 planning

Industries which have proper digital marketing techniques in place are more likely to witness improved growth rate and increased ROI, in the wake of the COVID-19 pandemic.  A number of industries have already turned to highly effective online marketing methods for sales optimization. However, many others are skeptical still, to explore the right strategy mix. […]

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How to Plan Your Marketing Budget for 2021

marketing budget plan

Plan your Marketing Budget in the smart way! Frustration and furlough or feats and fortitude… B2B marketers have had it rough in 2020—a pandemic, protests, and civil unrest, rising unemployment, a crazy stock market, supply chain problems, and whatnot. Emerging off the back of a turbulent year for all, especially those in B2B businesses, marketing […]

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Influencer Marketing for B2B – Everything you need to know!

influencer marketing

People trust referrals, and reviews, and experts of course. So do B2B consumers. In a market with a never-ending sales cycle and complexity in product-pitching, buyers generally tend to look towards industry key-leaders to know their opinion and also value their perception overall. This brings an edge to influencer marketing over the other lines of […]

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