Digital Marketing Trends to look out for in 2022 and beyond

Digital_Marketing_trends

The digital marketing landscape changes every year, with some years displaying more significant trends than others. According to UN trade and development specialists, businesses in COVID-19 pandemic times are compelled to seek digital ways to maintain operations, resulting in a $26.7 trillion increase in global e-commerce. As a result of this shift, digital marketing has […]

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10 Marketing Strategies to Sell to Gen Y

gen y

Why is it so important to consider Gen Y while building your marketing strategies? Well, the fact that they constitute 25% of the whole population should be enough. You cannot afford to ignore such a massive market. Additionally, they have a high purchasing power since most of them are employed and working. So, they build […]

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B2B Remarketing: 10 Ways to use Remarketing for Lead Generation

b2b remarketing

Retargeting to close sales that didn’t have had is one of the most successful ways to reattempt. The reality is that many people who come to your website for the first time will not always convert. However, when it comes to getting people back to convert, retargeting works. Furthermore, retargeting campaigns are relatively inexpensive in […]

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Your Complete Guide to Retention Marketing

retention marketing

Retention marketing, customer retention, or loyalty marketing is a relatively modern concept that keeps consumers interested, satisfied, and investing. You will boost your consumer lifetime value (CLV) and, as a result, total sales by providing meaningful and entertaining services to your consumers. If you wish to grow a big business, you must look after your […]

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Outsourcing Marketing for the First Time – The Ultimate Guide

first-time-outsourcing

For every industry player, big or small, digital marketing is the need of the hour. However, hiring and maintaining in-house marketing staff is not always beneficial. It increases overall costs and diverts attention from the companies’ core competence.  Rather, outsourcing marketing is a more economical and successful option, especially for medium and small businesses.  The […]

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Top 8 Content Marketing Companies to look out for in 2021

content-companies

Meaningful content is the foundation on which digital marketing strategies rest. 52% of B2B buyers say they’re “definitely” more likely to buy from a brand once they’ve read their content. All the components required for a business to thrive – traffic, discoverability, leads, sales, revenue, ROI – have a common ground and that is content […]

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Why Content Marketing is Important for Renewable Energy

renewable energy DM

Over the years, there has been a significant shift across businesses, from conventional marketing methods to relatively newer content marketing strategies. The alternate or renewable energy sector, too, has not been an exception in this regard. Now, why is content marketing the ultimate mantra? How can it help increase sectoral revenue? These are a few […]

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7 Myths about Virtual Selling You Need to Bust Today

vitual-selling

Whoever says, Field sales is the only effective way of selling, must be from the 1980s because ever since the Internet has made space in our daily lives, virtual selling is fast becoming the central requirement for most fields. This is because the consumer is spending more time online, researching, and reading about the products […]

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