December 20, 2024
Did you know that 67% of salespeople miss their quotas annually? This staggering statistic from a study by Sales Insights Lab emphasizes the urgent...
December 19, 2024
Boosting sales is one of the most crucial objectives for businesses, regardless of their size or industry. For most sales reps, questions like “How...
January 24, 2024
Gone are the days when traditional marketing held sway. In the fast-paced landscape of business, relying solely on traditional marketing methods is no longer...
December 17, 2023
Reflect on your recent laptop, clothing, or grocery shopping experience – did you opt for the cheapest option or did you choose a pricier...
August 16, 2023
“AI is in the ‘golden age’ and solving problems that were once in the realm of sci-fi.” – says former Amazon CEO Jeff Bezos.Artificial...
June 20, 2023
“You have to tell a story before you can sell a story”, said Beth Comstock, the vice chair of General Electric (GE). This quote...
May 18, 2023
There is a famous saying by Theodore Levitt, a marketing professor at Harvard Business School that goes like this: “People who buy drills aren’t...