January 24, 2024
Gone are the days when traditional marketing held sway. In the fast-paced landscape of business, relying solely on traditional marketing methods is no longer...
December 17, 2023
Reflect on your recent laptop, clothing, or grocery shopping experience – did you opt for the cheapest option or did you choose a pricier...
August 16, 2023
“AI is in the ‘golden age’ and solving problems that were once in the realm of sci-fi.” – says former Amazon CEO Jeff Bezos.Artificial...
June 20, 2023
“You have to tell a story before you can sell a story”, said Beth Comstock, the vice chair of General Electric (GE). This quote...
May 18, 2023
There is a famous saying by Theodore Levitt, a marketing professor at Harvard Business School that goes like this: “People who buy drills aren’t...