August 16, 2023 B2B Sales in the Age of AI: How Artificial Intelligence is Transforming the Sales “AI is in the ‘golden age’ and solving problems that were once in the realm of sci-fi.” – says former Amazon CEO Jeff Bezos.Artificial... Read More
June 20, 2023 Why Sales and Marketing Are Two Sides of the Same Coin For a Business? “You have to tell a story before you can sell a story”, said Beth Comstock, the vice chair of General Electric (GE). This quote... Read More
May 18, 2023 How to Use Jobs-To-Be-Done (JTBD) Framework to Boost B2B Sales There is a famous saying by Theodore Levitt, a marketing professor at Harvard Business School that goes like this: “People who buy drills aren’t... Read More