5 Winning Digital Marketing Strategies For Accounting Firms
Most accounting firm owners and managers opt for tried-and-tested outbound marketing strategies when it comes to marketing.
However, the fact is, conventional marketing outlets will no longer be sufficient. The opportunity for accounting firms to engage in digital marketing has arrived. You will experience a consistent inflow of new customers in the months and years ahead if you move some or all of your marketing initiatives to the digital space.
Digital marketing when done correctly with the help of an expert digital marketing team may be a gift that keeps on giving for your accounting business.
Why Digital Marketing For Accounting Firms?
There is a widespread assumption that digital marketing services are only available to startups or companies that exclusively market their value proposition online.
In truth, traditional brick-and-mortar companies like accounting firms may gain a lot by using digital marketing services wisely. The needs of your particular accounting firm might be precisely catered to by modern digital marketing services. If you don’t use these cutting-edge marketing strategies, you will inevitably lag behind your rivals.
Accounting firms that use digital marketing services benefit from:
- Establishing contact with particular clients in your region
- Making significant progress during a given season of the year (tax season, etc.)
- Achieving complex marketing objectives
- Creating a lasting impression on your target audience
5 Digital Marketing Strategies for Accounting Business
We’ve collaborated with a variety of accounting firms, assisting in enhancing brand awareness and solid return on investment. From web design to continuous, long-term, multi-channel digital marketing campaigns created to direct your target audience to the precise location at the precise moment, our team of specialists can offer it all.
1. Optimize the Website
Before entrusting an accounting firm with their finances, both individuals and businesses want to learn as much as they can about that firm. Many of them resort to the Internet for this information.
Therefore, it’s essential to have a professional, user-friendly website that works flawlessly.
If people find your website difficult to use, they will look for one that doesn’t.
So say farewell if your website takes a long time to load or if the information is difficult to find.
Is it protected? No? Does it work well on all platforms? Say goodbye forever.
Our web design service offers more than just attractive websites. We strive to develop a stunning site that offers you all the functionality your business requires, as well as addresses your clients’ expectations, promotes conversions, and provides an outstanding user experience.
2. Use SEO to Help Google Find Your Website
If your website or ad is not on the first page, consumers will only view your competitors’ ads and websites before you.
So how can one rank first without paying? Search engine optimization, or SEO.
Accounting firms should invest in SEO as it will help them reach the most possible customers. If done correctly, SEO will draw targeted traffic to your website from people who need and want your services.
Consumers will locate your website with just one search if you choose pertinent keywords for your accounting firm’s website. Additionally, if your SEO plan is effective, you can top the search results on the first page.
At DealsInisght, SEO is one of our areas of expertise, and we have a specialized team of SEO specialists who are knowledgeable about every aspect of this successful marketing strategy for your accounting firm.
3. For Quick SEO Result, Use Paid Ads
If you have the budget, paid advertising might be part of your accounting firm’s digital marketing strategy.
Even though your SEO plan will put you on page one of search results, if you want to advance quickly, you must employ both SEO and PPC.
The 4 types of paid advertising campaigns are
- Remarketing/retargeting ads
- Search ads
- Display ads
- Social media ads
It can be difficult and time-consuming to run a lucrative campaign because you have to control your keyword bids, your targeting, and your overall spending.
Our experts can relieve you of that responsibility, allowing you to focus on what you do best and take care of the day-to-day operations of your firm while we put our knowledge to work.
4. Be Informative With Content Marketing
Content marketing is one of the various digital marketing strategies you might utilize for your accounting firm.
By content marketing, we mean the process of generating interaction with your accounting business by offering information that will actually be useful for existing and potential clients.
With the help of content marketing, your accounting business may expand its clientele, become recognized as a leader in its field, improve SEO ranks, and forge those vital relationships.
With our highly experienced and creative writers, we are able to create efficient, effective content marketing that produces results.
5. Make Use of Email Marketing
The secret weapon for your accounting firm is email marketing. The right email marketing campaign may attract new customers, establish authority with current ones, and encourage repeat purchases.
By enabling you to communicate useful financial information, suggest services, and ultimately attract new clients, it gives you an edge over other accounting firms.
By sending useful content to your prospects and current clients, your accounting business will become the go-to resource for knowledge when it comes to tax advice, financial matters, and money management methods.
Last but not least, one of the biggest advantages of employing email marketing for accounting businesses is the fact that this technique is simple to analyze and monitor in terms of outcomes and performance.
CASE STUDY: How We Helped an Accounting Firm Increase Their Organic Traffic By 162% and Leads by 6X In Just 7 Months
It takes time to enhance your company’s online visibility. Don’t lose hope if you don’t notice results right away because they won’t happen overnight. To enhance your online visibility, consider some of these suggestions:
This customer of ours is an accountancy firm that serves wealthy individuals, small businesses, and contractors by offering tax planning, bookkeeping, and accounting services.
Their business has expanded over the last few years through a combination of word-of-mouth and digital marketing.
They were having trouble receiving enough traffic from organic searches, which was their biggest issue. This meant that in order to attain their desired outcomes, they had to spend an excessive amount of time and money on marketing.
The number of calls they received via their website and the number of calls that resulted in customers were the two main indicators that were used as their KPIs to gauge their success.
The task of leading a new content creation strategy that would increase traffic to their website through SEO optimization was given to DealsInsight.
In order to increase call conversions, our client also needed to make sure the new content was pertinent and helpful to the audience they were trying to reach.
As soon as the SEO optimization started to produce results, we planned to build on that success by launching a Google Ads campaign that would be crucial in increasing call volume as well as call conversions.
We started by thoroughly analyzing their marketing and their current website. After doing so, we drafted a full marketing report outlining all the problems we discovered.
From there, we concentrated on their content strategy, adding pertinent keywords along with excellent, insightful content that gave their current website much-needed value.
While the new content initiative was in progress, we also carried out crucial website maintenance to eliminate broken links or irrelevant web pages and enhance the website’s style and readability.
Through this approach, we were able to significantly increase the number of high-quality backlinks to their website.
Added to this, we used highly personalized email marketing campaigns to help build trust and grow client relationships.
Last but not least, we looked back at our client’s previous ads and worked to eliminate overlap between ad groups while modifying the ad language to better target audiences that were more likely to convert into customers.
In order to track phone calls made and converted through the website, we used a Google phone number in our Google Ads campaign.
- Leads have grown by 6X
- The website conversion rate went from 2% to 6%
- The client now receives 20 new quotes or prospects per month
See How We Can Help Your Financial Services Business:
Request A FREE Website/Marketing Audit
Request a FREE audit of your current website and digital marketing to get things moving or schedule a chat with one of our specialists to find out how we can help your financial service business grow and expand.