November 27, 2023
Selling can be quite challenging, especially when it comes to B2B customers. These buyers face a plethora of high-quality product options and have easy...
Engage, Nurture and Convert Target Accounts into Real Opportunities
November 6, 2023
Customer engagement and conversions are closely intertwined. This is because engaged customers tend to build strong and enduring connections with a brand, resulting in...
October 27, 2023
Sellers often prioritize the “close” like a chef focusing solely on garnish; it may make a dish look good, but it’s not the entire...
October 18, 2023
Frustrated with the leads you get that turn out to be a poor fit? We’ve all been there. There’s an unlikely place you might...
September 20, 2023
From 2023 to 2028, the market for renewable energy in India is anticipated to grow at a CAGR of over 10%. The Ministry of...
August 16, 2023
“AI is in the ‘golden age’ and solving problems that were once in the realm of sci-fi.” – says former Amazon CEO Jeff Bezos.Artificial...
June 20, 2023
“You have to tell a story before you can sell a story”, said Beth Comstock, the vice chair of General Electric (GE). This quote...
June 12, 2023
Have you ever found yourself spending countless hours trying to close a sale, only to realize that the potential customer was not a good...
May 18, 2023
There is a famous saying by Theodore Levitt, a marketing professor at Harvard Business School that goes like this: “People who buy drills aren’t...
May 17, 2023
Most accounting firm owners and managers opt for tried-and-tested outbound marketing strategies when it comes to marketing. However, the fact is, conventional marketing outlets...