Cold Calling is Not Dead

Cold Calling is Not Dead! Best Cold Call Tips & Benefits to Know in 2024

Many organizations think of cold calling as an intimidating and dated method. But we’ve covered the truth for you. Cold calls are always effective when it comes to building relationships and can significantly increase your conversion rates. This blog piece will cover some of the best benefits of cold calling and practical tips that can make for a good cold call. 

What is cold calling? 

Cold calling is a popular sales and telemarketing technique in the business world. Your sales rep will make a phone call to a target prospect who has never interacted with your company before. The prospect is a potential customer who has never shown interest in your product/service.  The objective? You want to introduce your prospects to your brand and close a sale. 

You might think why opt for the cold call sales method when you can reach out to prospects via email and social media platforms in the digital age? Well, there’s a big reason why cold calling works wonders. The human touch! The immediate attention! You get to listen to your prospects in real-time and address any concerns or doubts that they might have over the phone call itself. 

There’s no guarantee that your first call will convert into a sale. But you stand a chance to make that happen real fast. You familiarize your prospects with your business and set the stage for more interactions that may lead to closing deals. 

Best benefits of cold calling 

Here’s a list of some of the best cold calling advantages for your business: 

1. 1. You reach new customers when they can’t reach you 

Your prospects might not be actively looking for your product or service. But they might need it at some point in time. How will they find you? It’s feasible that they might not be able to discover your brand. This is where cold calling steps in. You find your prospects, reach out to them, and help them understand how your product or service can be useful. 

2. 2. You get better at pitching your product or service 

If you have a new sales rep on your team, cold calling is a good way to train them in pitching your brand the right way. Connecting with different prospects helps gain different perspectives – what pain points your target audience is facing, how they think of the ideal product or service, what is their expected delivery timeline, and so on. You get real-time responses from your prospects and tweak your sales pitch accordingly. 

3. 3. You start your relationship on a human note 

When you reach out to prospects via emails, there are chances your message will get lost in their inbox or they might forget to respond even if they are interested in your product or service. What do you do? Cold calling helps you avoid such situations. You pick up the phone, dial their number, and connect with them on a 1:1 level. Meeting them in person over the call enables you to understand your prospects better – what type of personality are they, how would they want to engage with your brand, their expectations, and more. Cold calling makes it easier for prospects to share their pain points, given there’s an individual who’s ready to listen and offer the best solutions possible. 

4. 4. You optimize cost savings 

Cold calling is not heavy on your pocket! All you require is a unique style to pitch your product or service that sets you apart from the competition. Moreover, you can perform cold calling from anywhere – you do not specifically require office space for sales reps who engage in cold calling. Just imagine connecting with your prospect with the click of a button, building rapport, and selling your product/service – all over a phone call. 

Land new leads like a pro – Best cold calling tips 

Now that you know cold calls are crucial for closing deals, how do you get the most out of it? You focus on the strategies that make your cold calls perfect. Here are some best tips from our side you should consider: 

1. 1. Research, research, & research – Get to know your prospect before your first interact

One thing that you need to always remember is that your potential buyers are not looking for your product or service. They are looking for solutions that can address their pain points immediately. How do you make sure that you come to them as a potential solution rather than a brand focused on selling their product or service? You perform research! You invest your efforts in understanding what are their problems. Here’s what you could do: 

• > Read about your prospect’s industry, their company size, what type of software they use, recent press releases, company vision, and more. How does this help? You get a fair idea of all the key aspects of their business. This prepares you to offer solutions to any of their problems. For instance: when you know what their niche is, you could recommend solutions that are trending in their domain. This makes them feel that you actually care and are interested in establishing a relationship. You have not connected just to sell. 

• > Go through their website and social media platforms to check if they are experiencing any challenges, looking for certain solutions, or exactly in what areas they could beat their competition. This will help you gain an understanding of their interests and how you can tweak your cold call script to align it with their requirements. You get to pitch your brand as the solution they need now. 

2. 2. Focus on your cold call script – Your prospects want personalized attention and not a robotic conversation

All your prospects are not the same. They have different personalities, different pain points, and different expectations. Then how can your cold call script be the same for all of them? You need to make sure that some part of the script is specifically designed for your prospect. You might use the same intro for all your calls but the rest of the conversation should always be different and directed towards the particular advantage that your prospect is looking at.  

Make sure the cold call is about them – their problems, their solution, their growth, etc,. You could start with a quick introduction like: Hi David! I’m glad we could connect. Rachael here from [Your company & description]. 

To build rapport, you can go on by talking about a latest trend in their industry and see if they have been using it to their advantage. Ask questions: Were there any problems they faced? Do they know about the trend? Are they interested in knowing the best ways to implement certain trends? This is a good way to get started. 

Cold Call Script Example for a B2B Company: “We have noticed that the manufacturing industry is adopting automation tools at a rapid pace. However, there are many problems that block successful implementation. I’d love to hear if this is something you’ve been looking to improve for your customers.”

Open-ended questions are key to making your prospects feel that you’re interested to listen and learn about their opinions or perspectives. The rest of the conversation will depend on how your prospect responds to your open-ended questions.  

3. 3. Call at the best day, best time 

Timing a cold call shouldn’t be about you. It is always about your prospects – who are they, what do they do? Let’s say your prospect is at a managerial or leadership position. You should then call your prospect at the start of their day. There’s a possibility that they will be busy throughout the day in meetings. 

Hubspot suggests that the best day to make a cold call is a Wednesday and the best timing is 10 AM -11 AM or 4 PM – 5 PM. 

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