“You have to tell a story before you can sell a story”, said Beth Comstock, the vice chair of General Electric (GE). This quote...
“You have to tell a story before you can sell a story”, said Beth Comstock, the vice chair of General Electric (GE). This quote...
Conversational Marketing, as the name suggests, is all about creating a dialogue that is interactive, personal, and meaningful. It’s like having a delightful conversation...
Have you ever found yourself spending countless hours trying to close a sale, only to realize that the potential customer was not a good...
Did you know that businesses that rank in the top three positions in search results see an average of 54.4% of all clicks? After...
Are you a small business owner eager to strengthen your online visibility and drive sales? Look no further than content marketing. By strategically implementing...
There is a famous saying by Theodore Levitt, a marketing professor at Harvard Business School that goes like this: “People who buy drills aren’t...
Most accounting firm owners and managers opt for tried-and-tested outbound marketing strategies when it comes to marketing. However, the fact is, conventional marketing outlets...
With the skyrocketing advent of the internet where digital marketing practically affects every customer’s decision, digital marketing is pivotal to logistics businesses’ success. If...
I. Introduction Have you noticed how social media platforms are becoming more visually oriented? As we scroll down our feeds, we’re bombarded with colorful...
Introduction In today’s fast-paced digital world, effective online strategies are essential for small business owners who want to succeed. Digital marketing is a complex...
Introduction Despite the prediction of experts that email would eventually be replaced by social media and messaging apps, email has remained an important communication...
Introduction It’s nearly impossible to fathom someone not engaging with social media in this day and age. Nevertheless, the industry is continuing to expand...