8 Innovative Techniques to Generate B2B Leads on LinkedIn

In the world of social media, LinkedIn often plays the role of the silent giant, quietly outperforming its flashier counterparts in the realm of B2B networking. 

With over 80% of B2B leads originating from LinkedIn, it’s clear that this platform is not just another social network; it’s a lead-generation goldmine. In fact, LinkedIn is 277% more effective at generating leads than Facebook and Twitter, proving that professionals who tap into its potential can gain a significant competitive edge.

Yet, many businesses struggle with LinkedIn, using outdated methods that fail to generate B2B sales leads. Quality LinkedIn lead generation techniques are vital for success; focusing on them over quantity gives you an edge.

What is LinkedIn B2B lead generation?

LinkedIn B2B Lead Generation should be a primary focus for any organisation to identify and attract potential business clients (business-to-business) on LinkedIn. 

This involves using LinkedIn for business development, LinkedIn Ads, and PPC lead generation strategies to connect with key decision-makers, building relationships, and ultimately converting them into leads or prospects that might be interested in your products or services.

Not all B2B networking leads are equal; they differ by stage and qualification. Generate leads with job apps, blog posts, coupons, live events, and online content.

Steps to Capture Leads:

• a. A visitor finds you through your marketing efforts.
• b. They click on a CTA which leads to a landing page.
• c. They fill out a form on the landing page to get your offer.
• d. And there you have it—a new lead, assuming you follow the best LinkedIn lead generation techniques.

8 cutting-edge techniques for generating B2B leads on LinkedIn

1. 1. Optimize Your LinkedIn Company Page

Your LinkedIn Company Page is often the first point of contact for potential leads. Start by adding your logo and tagline—they can increase visibility by 30%. Add your URL, craft a detailed description with keywords, and add a compelling CTA. 

Regularly share updates, client testimonials, and case studies to build trust. Don’t forget to request colleague recommendations to further cement your credibility.

2. 2. Use Lead Generation Form

Want an easy way to collect buyer data? LinkedIn Lead Generation forms convert at around 13%! Just add one to your campaign, and it autofills prospect details when they click, making it easy for them to share info. 

Set a new Lead Gen Form in your Campaign Manager under “Assets” and choose what info to auto-complete.

3. 3. Share Value Driven Content

93% of B2B buying starts online, making content marketing key for B2B Lead Generation Company in India. 

Optimising landing pages with targeted audience specific content boosts SERP rankings, helping your site attract the right customers. A well-optimized landing page increases visibility, driving more leads your way. So if you can create content that outperforms your competitors, do it.

4. 4. Engage in Industry-Specific LinkedIn Groups

LinkedIn groups are ideal for professionals to connect, discuss industry trends, and share experiences. Find the most active groups relevant to your niche and apply your LinkedIn Marketing Strategies by offering valuable content like articles and free resources.

This builds visibility and trust, positioning you as an expert. After engaging with the community, reach out to potential clients—just avoid being too promotional.

5. 5. Pro SEO Strategy

Think of your website as your business’s online home. Would you host guests when you’re unwell? Of course not! Similarly, your website needs to be in top shape to attract visitors. 

Two common issues could be holding it back: not doing SEO and lacking a documented SEO strategy. A LinkedIn lead generation expert can conduct a thorough audit, fix technical issues, and a strategy to optimise keywords, content, and on-page elements. 

6. 6. LinkedIn Ads and Sponsored Content Reach

LinkedIn Ads and Sponsored Content are key to successful inbound and outbound lead generation. 

LinkedIn Ads allow advertisers to precisely target users from various countries based on professional attributes like job titles, company names, and skills. Popular ad formats on LinkedIn include Carousel Image Ads, Single Image Ads, and Video Ads.

Sponsored Content on LinkedIn allows you to deliver your posts as ads directly to your target audience, enhancing reach and offering performance insights for data-driven strategies.

7. 7. Ask client for referrals

Referrals from satisfied and loyal customers are goldmines for sales. These leads come with built-in trust, making them more likely to convert. Building these valuable connections, however, requires patience. Start by fostering strong relationships with your customers. 

Once trust is established, you can comfortably ask them for referrals or invite them to join a referral program. 

8. 8. LinkedIn Sales Navigator 

LinkedIn Sales Navigator lets you connect with LinkedIn’s top 1B+ members, so you can identify leads, focus on high-value accounts, and close more deals by understanding what buyers value, and connect with them through personalised outreach.

Several benefits make it a must-have tool for sales professionals such as sophisticated search functions to identify ideal prospects, the option to save searches and get notifications, and smooth CRM system integration for enhanced lead tracking.

Transform LinkedIn Connections into Sales with DealsInsight’s B2B LinkedIn Marketing Strategies

LinkedIn is a top choice for B2B lead generation, offering businesses unmatched access to valuable prospects. With its range of tools and constant growth, it’s a platform every company should leverage. Experimenting with 8 LinkedIn lead generation techniques can boost your B2B lead generation efforts. As digital sales evolve, staying ahead with these strategies is essential. 

For a faster route to success, consider DealsInsight, India’s premier B2B Lead Generation Company in India. As a renowned Social Media Marketing Company in Chennai, they excel in converting LinkedIn leads into profitable opportunities, helping businesses across India supercharge their B2B sales efforts.