Introduction Today, more than 90% of internet experiences begin with a search engine. When individuals want to locate companies, goods, or services, they begin...
Gone are the days when customers used to come to organizations with their challenges. Nowadays, your prospects or customers expect you to be proactive about their concerns and seek personalized service. How do you make sure your audience thinks you have the solution to their pain points? Simple. Be present online, exactly where they expect their ideal solution partner to be! This blog will talk about some of the best tips to get your accounting firm noticed online.
5 best practices to get noticed online & find more accounting clients
Did you know 81% of customers search for service online? If you’ve been wanting to implement some top-performing accounting online marketing strategies, you have come to the right place. Here are some online marketing tips your accounting firm should follow:
1. Focus on content marketing
It’s rightly said that content is king! Generating quality content is key to reaching your potential clients online. But where do you start? Quite easy.
- > Develop an optimized, professional website. It’s the perfect online platform to showcase your USP in detail, guide audiences through your accounting services, allow them to contact you using simple steps like filling in a service request form online, subscribe to your accounting newsletter to understand you better, and more.
- > You could have dedicated web pages for each of the services you offer, the industries you impact, and a blog page where they could find information about the importance and benefits of having an accounting partner like you. Content assets like blogs, ebooks, press releases, and whitepapers help you showcase yourself as an industry and subject matter expert.
- > One thing you need to make sure while developing your content is to focus on SEO. It’s the secret sauce to get the best advantages of marketing your content online. Perform research on high-ranked keywords used in the accounting industry and include them in your website. Next time when your prospect types – “Best Accounting Firm in 2024” on Google or any other search engine – chances are that your accounting service will show up as a top result. Read about the top 10 SEO concepts here.
2. Step up your social media
You shouldn’t have a second thought about building a social media presence for your accounting business. In fact, you should direct all your focus towards implementing the best ways to promote your organization on relevant social media platforms. Social media not only enables you to reach your potential clients but also connect with other industry leaders, and fellow accounting professionals, and expand your reach.

Some of the best tactics to up your social media strategy:
- > Make sure your logo, bio, and URL are updated and consistent across all your social media channels. We recommend LinkedIn, Twitter, and YouTube as the best platforms for accounting firms to develop relationships with target audiences.
- > Create video content to enhance better brand visibility and positioning. You could craft quick video guides, YouTube Shorts, and demos on topics that matter to your customers to engage with them better.
- > Schedule your social media calendar in advance. Post regularly and have a mix of static posts, videos, infographics, polls, and more.
Here’s a weekly social media calendar sample that you could implement for your accounting firm:
Monday – Tip of the Week – Share quick accounting tips like tax deductions, and bookkeeping best practices. This could be a static or infographic post. Tuesday – Client Spotlight – Post a video of your client where they talk about a pleasant experience with your company. Wednesday- Industry Insights – Share news or trends in the accounting field. You can make a LinkedIn poll to engage better with customers and fellow enthusiasts. Thursday – Behind the Scenes – Offer a glimpse into the firm’s culture or team. This could be a static post or video. Friday- Fun Fact – Share an interesting fact about accounting or finance. Again, it could be static, infographic, or a video post. |
3. Mark your presence on online directories & review sites
Remember, your clients are tech-savvy. Before buying your accounting service, they would want to check your online reviews and ratings. Therefore, make sure you’re a part of popular online directories and accounting industry-focused local listings.

To be available on Google My Business is a must. Other major directories include Safari and Bing. If we are to talk about accounting listing pages, examples include AccountantsWorld, CPA Directory, CPA Finder, & more.
4. Find a place in their email inbox
If you want to adapt a personalized and direct practice to communicate with customers and potential clients online – email marketing is the answer! You could always use email marketing to promote your service offerings and latest or upcoming events like webinars, workshops, and seminars.
Some tips to consider while launching email marketing for your accounting business:
- > Keep cleaning and updating your email lists. Make sure to focus on already engaged contacts. This improves your chances of converting them into leads.
- > Leverage automation to send and reach out to your customers in a timely manner.
- > Create mobile-optimized email campaigns. It makes it easier for customers and potential clients to view your message anytime, anywhere they want.
- > Craft short, catchy email subject lines and keep the content/email body as crisp as possible. Nobody likes to read long messages, given the short attention span time these days. Be straightforward and clear in your communication.
5. Develop strategic partnerships
This is a great tactic to attract referral traffic to your website. It’s recommended to connect with like-minded businesses, not direct competitors, that can help you expand your reach and swap recommendations. For example: Let’s say you provide bookkeeping services. You could connect with an automation software company to build automated bookkeeping solutions for customers. The automation company, in turn, can expand its industry reach this way.

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