World Of Digital Marketing: Powerful Statistics And Facts For 2022

Digital Marketing

Introduction

With the rapid increase in the accessibility of the internet, consumers are spending more time online for various purposes. People prefer buying products and services online rather than visiting shops physically. They also tend to do some research on the product or service before placing orders. This trend has enabled businesses to use digital marketing in order to advertise on the internet. The following digital channels are used for marketing:

  • Search engines or SEO
  • Email
  • Social Media
  • E-Commerce
  • Mobile Commerce

Since digital marketing is more cost-effective than the traditional methods of marketing, it is essential for businesses to spend their resources wisely in order to reach maximum consumers. For them to do so, analyzing the latest market trends via statistics is very important. Let us look at some crucial statistics which may help in better decision-making.

Statistics for digital marketing for 2022

The landscape of customer behavior has seen quite a shift since the inception of the COVID-19 pandemic. Online shopping has become the most preferred option considering that people are required to follow appropriate protocols and social distancing norms. In order to use the tools effectively, let’s look at the statistics for each of the channels individually.

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SEO and content creation

SEO and Content creation

Search engine optimization (SEO) helps in gaining traction for businesses by using technical methods to rank their websites on google.

  • Data shows that 93% of all online activities begin with a search engine, out of which 87.8% of those searches are on Google. As consumers begin searching for their needs using search engines, it is quite essential to have proper SEO methods in place. This can ensure that the web pages are ranked well for proper placement among right people.
  • The rate of searches on Google alone is around 77,000 per second. However, focusing on the right keywords and search words can prove very beneficial for getting new leads for brands.
  • Around 72% of online brand marketers say that high-quality content development has proven to be a crucial tool in reaching new audience. The content should provide relevant and impactful information to the client which could, eventually, make up their minds.

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Email Marketing

Email Marketing

This tool is quite helpful in reaching consumers directly by sending them personalized emails, describing the features of a brand. Considered as one of the most reliable methods of generating leads, the emails could either be about individual products or updates on the latest services.

  • As per Statista, about 320 billion emails were sent and received on a daily basis in 2021 and this figure is expected to increase to 347 billion in 2022.
  • Around 49% of such emails are opened to mobile phones, hence, these should be optimized appropriately.
  • About 91% of people check their mails at least once a day. Thus, brands who send out impactful emails, may establish relationships with consumers.
  • Customized emails help in getting 6 times more transactions than bulk ones as this helps in building trust among customers. The customization could be based on demography, geography, etc.

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Social media marketing

Social Media Marketing

The various platforms on social media like Facebook, Instagram, LinkedIn, YouTube, etc., help in effective engagement with end consumers by spreading awareness about brands.

  • With the onset of the pandemic, people started spending more time on social media. Similarly the average number of users on these platforms are around 3.2 billion every day. Brands can connect with consumers on social media to reach greater heights.
  • Marketers post content around three to four times a week in order to reach audience.
  • There has been an increase in the average time spent on social media in the pandemic era, with users spending an additional one to two hours per day.
  • Marketers find integrating their social media presence with e-commerce sites quite beneficial, with 81% of them doing so.
  • Social media influences are being widely used by around 68% of brands to spread awareness about their features.
  • Around 80% of users have been reported to make a purchase after being influenced by social media ads.
  • The most popular platform is Facebook, which is used by around 94% of both B2B and B2C brands.
  • Brands which provide a positive experience on social media to customers are likely to be recommended to others.

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E-commerce

E-commerce marketers use various digital sources like social media, email, search engines, content creation like blogging, etc., in order to out to consumers.

E-Commerce
  • As there are around 2.05 billion online shoppers across the globe, businesses need to have major presence on the internet in order to cater to their demands.
  • In 2021, it was expected that e-commerce sales would be 15% of the total retail sales.
  • Influencer marketing on social media has come on the forefront, with 75% of e-commerce businesses working or planning to work with influencers post 2020.
  • Going forward, the major focus of e-commerce companies would be on improving/expanding their personalization technology. 76% of these companies plan on meeting this target.
  • As per a study by Yieldify, 54% of their sample companies use predictive segments which are AI-driven. 89% of these companies plan on using it by the end of 2022.

Mobile commerce

Smartphones have become an indispensable part of everyday lives. Therefore these phones provide convenience to consumers who want to make purchases using them. Thus, businesses need to optimize the shopping experience for consumers by making efficient mobile applications or websites as well.

Mobile Commerce
  • There are around 5.16 mobile phone users across the globe. Brands can cater to people by making mobile friendly shopping platforms which could help them in generating good business.
  • On an average, an ordinary person tends to spend around 3.5 hours per day on their phone, brands could tap into this opportunity by keeping them effectively engaged on their platforms. Making websites or apps that have a fast load time, have easy navigation and have user-friendly content may help to get good traction.

Conclusion

As digital market trends tend to change as per consumer behavior and demands. Also, businesses need to be abreast with the prevailing practices. Pandemic has led to consumers shopping online forcing brands to rely on digital channels like social media, emails, blogging, search engine, and mobile phones for advertising and generating sales. Social media has gained major popularity for spreading awareness about brands through influencer marketing. Companies are also spending resources on building strong e-commerce platforms and websites which have AI-driven predictive segments. Thus, the need of the hour is to strengthen online presence so that the target audience is reached effectively.

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