Why Supporting Women in Business Is Essential for Innovation

Women in Business
  • by WSI Editorial
  • May 26, 2022
  • 0
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Empowering women in businesses is as vital as always been. Asian companies create change management strategies that combine women’s empowerment with increased earnings. They realize what studies have long indicated: having invested in women is economically beneficial. Indeed, increasing women’s economic engagement boosts economic returns and undeniably enhances the lives of everybody in a society.

As per a McKinsey World Institute report, promoting women’s equality might drive the global economy by $12 trillion by 2025. In the optimistic outcome, that figure might reach $28 trillion. The report further states that this impact is similar to the combined size of the Chinese and US economies today. It is achievable by establishing more robust gender equality and possibilities.

Business Women

Despite these developments, highly ingrained and gender-biased thinking systems prevent women from assuming leadership positions and decision-making and women-owned enterprises from meeting the traditional concept of ‘ideal’ business investment—these disadvantages women, particularly in capital and labor markets. 

Many inequities emerge when men and women are compared in the economic sector. As per World Economic Forum, a woman earned 54 cents for every dollar earned by a male in 2019.

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Women are frequently neglected or hindered by male colleagues in the workplace. Their ideas, perspectives, and various skill sets are critical for a company’s success, so advocate encouraging your female business partners to speak out in meetings or at work. Empower them to communicate with confidence and listen to and support them whenever they do. Here is what can be done to help women in business maximize innovation.  

  • Revising social policies that make it simpler for more women to launch growth-oriented profitable businesses, such as improving child care and support, extending the schedules of some public offices to fit women’s plans or travel needs.
  • Mentoring women on how to approach the government with their problems and notify legislators of the objectives and needs of women entrepreneurs.
  • Assisting female entrepreneurs with the life situations that often inhibit their highest growth drive due to their overburdening duties.
  • Profiling female entrepreneurs’ successes in the news media, not just in business publications but also in public media.
  • Introducing an innovative business outreach program where creative women entrepreneurs talk in business training programs, secondary and university classrooms, and community events. Also, including women in such initiatives as spokespeople and audiences.
  • Exploring the potential to highlight women’s innovation at global conferences, particularly those focused on a specific field or territory.
  • Providing a positive economic cooperation fund to help skillful women-owned enterprises with a substantial regional market expand internationally.
  • Providing specialized training and technical help to women-led businesses, including the establishment of a social welfare office and focused assistance and training support programs.
Women Suporting Women

While firms may claim that their products or services are gender-neutral, this is not always the case. However, designing for and with women may create new markets and increase profits in existing projects. The banking industry is an excellent example: gendered capability and design may boost loans, savings, and investment products.

Women Entrepreneurship and Innovation

Companies must entirely rethink how they build for and communicate with women if they want to take advantage of these opportunities. Bridget Brennan, a Forbes columnist, summed it up nicely when she said that businesses should move beyond signaling to women, “We realize you’re important, powerful, and strong,” to a more extensive, comprehensive approach to female consumers that influences every part of the organization.

Even with mountains of evidence, many people will continue to dismiss gender as a minor concern. Surprisingly few businesses are at the vanguard of gender innovation, considering the extent of the possible rewards. These businesses will suffer greatly. Others will see the great promise that gender-smart innovation represents, take the necessary measures to grab it, and enjoy the following advantages.

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Women’s empowerment is synonymous with women’s entrepreneurship. Like their male counterparts, female entrepreneurs are catalysts for employment generation, innovation, and a more than a quantifiable contribution to the country’s economy. Entrepreneurialism benefits from innovation as a stimulant or tool. Despite all societal obstacles, Indian women make a great impression and are praised for their success in their fields. The changing educational level of women and various ambitions for a better life demanded a shift in Indian women’s lifestyles.

STEM Gap Vs. Potential of Women

According to research on Indian women, their entrepreneurial innovativeness is linked to their academic achievement, type of funding and location of the organization, yearly income, and job stability. Women entrepreneurs in their 30s are more likely to be graduates.

Women in Business

The findings suggest that the most inventive women will have enough life and business experience, but not so much that they lack the motivation and energy to change. They are more likely to be in the distribution business, based in the city, generating more than INR 5,000,000 per year, and employing 20-50 people. Product design and marketing events are the most prevalent innovation techniques, and they avoid inventions that demand physical mobility.

Women who are willing to pursue professions in STEM subjects sometimes cite a lack of mentors and role models as a hindrance. According to a study, business world relationships are the most critical component in women’s patenting participation. Women’s professional networks are typically smaller and lesser than men’s, limiting their potential to engage in innovation.

Women’s low patenting rates influence their capacity to raise money through venture capital. Patents are a quality indication by investors. Thus they are frequently taken into account when making financing selections. Women are about four times less likely than males to get outside equity to start their company, and between 2011 and 2013, only 3% of seed funding went to companies with a female CEO.

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Various researchers and professionals have made several ideas to enhance women’s involvement in patenting, specifically in STEM subjects. There is still no standard tracking method to track female engagement in the patenting procedure. Better processes and tools are needed to produce reliable information for analysis to drive more successful policy decisions. The establishment and development of mentorship structures for women, and the distribution of more favorable representations of female STEM practitioners, must be promoted.

It’s also worth noting that most women are in different stages of their careers. Some have already had a lasting impression in the public realm. Others are in queue for their ideas and achievements to be recognized. At the same time, those who want to achieve societal change will have to work harder. Although this can be difficult to overcome at times, it is a fact that resonates with the realities of many female-workforce, whose engagement in the industry typically follows an unconventional rhythm and development.


Unleashing the power of women’s entrepreneurship development necessitates micro-level initiatives and the removal of macro-level obstacles. It also necessitates coordinated efforts across the legal, public policy, and corporate sectors. Only through collaboration can we put all of our resources to good use and create scalable and long-term effects.

Boosting gender equality will help businesses through this turbulent period by producing two enduring outcomes: greater internal innovation capacity and improved marketing and product design.