What Not To Do In B2B Sales — 7 Blocks that All Salespeople face


The fact is there are no quick routes to speeding your sales funnel, regardless of what other salespeople claim. We believe that B2B salespeople should be humble enough to accept failure. It’s a fantastic approach to keep your look fresh by eliminating what doesn’t work and focusing on what does!

The ultimate truth is buyers want to feel optimistic about who they’re purchasing from and about the transaction they’ve just made. Mastering the most successful B2B sales tactics can assist you in gaining trust from clients and winning deals. 

We’ll go through seven potential stumbling blocks in the B2B selling process.

You Are Not Prepared Enough

Objections aren’t a dead end; they’re a means to keep the dialogue moving forward and digging a little deeper. The aim is to make your prospect feel at ease with your offer and be convinced that it is the only option available.

Knowing their most likely objections ahead of time demonstrates that you’re informed, prepared and that your product is, in fact, the solution to their immediate need.

The human mind is a creature of routine. The client may be hesitant to switch if they currently conduct business with someone in your sector. It’s OK to politely dispute this argument if you genuinely know and feel you can perform a better job for the customer.

You Are Asking Only Scripted Questions

B2B salespeople might get tunnel-visioned during discovery and demo conversations. The goal is to see if a consumer is interested in the offer.

They struggle to ask the right questions that could expose important information or cling to rigid sales qualification scripts. Giving them a big leg up on asking inquiries about your company is one approach to deal with this scenario. 

If you can help your prospect see themselves using your product, they’ll automatically develop their own, more personal arguments for why your solution is significant. The next stage is for them to use your goods or service to see themselves utilizing it.

You Are Speaking More Than The Prospect 

Be a good listener! The prospect should do 70% of the talking during a sales conversation, and the sales associate should only do 30%.

If you go on and on, the prospect will most likely drift over and disregard what you’re saying. While the prospect is speaking, take notes and focus on developing your active listening abilities.

Open-ended questions are a great way to go! “At this time, what are your main business priorities?”. “Does your present solution meet your expectations?”.

These sorts of inquiries encourage the prospect to open up and offer more information, and the responses make it a lot simpler to qualify the conversation afterward.

You Aren’t Leveraging Marketing Automation

A good marketing automation solution will give you immediate visibility into every contact your prospects have had with your marketing efforts, including emails read, emails clicked, websites visited, material consumed, and so on.

Consider how effective you’ll be if you know everything there is to know about the prospect’s interests.

Use different social media platforms utilizing automated marketing tools. You don’t want to be pushing your product to the group; instead, you want to provide valuable and relevant information that will benefit the members.

If you’ve viewed as a contributing part of the community, you’ll get even more credibility, which will aid in the building up of trust among prospects.

You Are Not Revisiting Their Goals

Subscribe to the newsletters or marketing initiatives of your prospects. This will assist you in gaining a better understanding of how they function and sell their product or service so that you may customize your interaction with them to their setting and use purpose.

You’ll have a greater understanding of the company’s principles, as well as how it operates and functions overall. Take notice whether C-level executives are writing blog posts, recording a podcast, or hosting a webinar since this will provide you insight into their priorities.


You’re More Concerned with Selling Than With ROI

You’ll turn the prospect away if you linger on and oversell. Instead, concentrate on providing value before you are done speaking.

It’s also critical not to come out as overly pushy. Listen to the customer, understand their requirements and pain areas, and then explain how your solution will address those issues. 

Shift the conversational focus away from the pricing point with your prospects. Instead, start with the advantages your product or service will provide. How much time and money will they save as a result? If you can persuade them that they can’t envision without it, the price won’t be a problem. It is one of the most potent B2B sales tactics you can use.

Assist your prospect in recognizing that they have a problem, a pain point, or a challenge that needs to be addressed. Then, by describing how your product or service will meet their needs, offer them your solution to their problem. Products can be abstracted in your call. Answers that are correctly positioned resonate with prospects by allowing them to imagine how they might benefit in their actual, real-world situation.

You Are Only Talking to The Decision Makers 

Make connections on LinkedIn with managers and supervisors. You’ll be able to see what they’re talking about and gain insight into their thought process. When you eventually reach out and have a discussion with them, you’ll be able to hit on the appropriate areas if you understand how they think.

Rejection is unavoidable in outbound sales and cold calling. In reality, the majority of calls are turned down. According to studies, it might take up to six calls to close a transaction.

Listen to your call recordings and try to understand what went wrong! When you’re too focused on what you want to say, you’ll often overlook a valuable piece of information from the prospect. When you replay a call, you enhance your active listening abilities, but you may also work on them in the future.



In comparison to B2C sales, the B2B sales cycle is significantly longer. A lead you talk with today may not be ready to buy until the following year. If you made a terrible call, analyze it and figure out what went wrong; errors teach you more than achievements.

Closing significant deals demands salespeople who have faith in their product, method, and themselves. It’s also helpful to have a few surprises in one’s pocket. See our post on how to use a B2B sales funnel for additional information.

DealsInsight can assist you in making cold calls! Let’s use our unique and compliant B2B skills to help you close more deals quicker.