Try These Closing phrases to seal the deal in 2021

closing phrases

Just when you thought you have delivered a great sales call and the customer is going to say ‘yes’

He says ‘no’.

Now, you are stuck with all kinds of questions.

“Where did it go wrong?”

“Was I unable to showcase the benefits properly?”

“Or unable to understand the customer’s needs?”

“Or I was too rigid with price negotiations?”

You can think all that you want, but sometimes you lose the deal with your closing phrases.

When it’s the time for the final question, you utter the wrong words and there the sale goes… right out of your hand!

When you are closing the sale, the right words can make all the difference.

It’s soon going to be in 2021. And you don’t have to take old methods further that were not helping you out anyway.

If you struggle with the final part too, learn these 15 closing phrases to seal the deal:

1. “Are you going with [X] or [Y]?”

This is an assumptive question.

The prospect has still not confirmed whether he wants to buy the product or not. But the salesperson assumes the prospect is ready to buy and thus asks the question accordingly.

This assumptive question will help you to understand the prospect’s commitment towards the product.

If he is interested in the product/service, this question will push them ahead in the sales cycle instead of making you wait.

2. “Send me your financial information, and I will get the paperwork ready”

This closing phase is pretty straight forward. It can either give you an easy sale or put the prospect in an uncomfortable position.

Using this closing phrase ensures two things –

  • If they are ready to buy your product/service, they will willingly give you their financial information.
  • If they are not ready yet, the situation will be awkward for them as they discuss why they are unsure to buy at the moment.

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3. “It seems like [X product] will be a good investment for your company. What are your thoughts?”

This closing phrase is an example of sales transition statements.

It is non-aggressive and doesn’t feel self-serving. Yet, it doesn’t totally take off the pressure from the prospect’s shoulders.

As you are asking a question to the customer about what they feel about the product/service, they start to recount the benefits they see in making the purchase decision.

It also makes the sales rep and the company seem genuine and trustworthy to the prospect.

4. “If we can add this [offer/discount], can we seal the deal today?”

Save this closing phrase only for the large and very important deals. After all, you can’t go on giving offers and discounts to everyone.

Your decision to use this closing question also depends on your management. You must know whether your management is supportive of the sales reps offering offers and discounts on their own.

Offering a discount or adding a limited offer can prove to be beneficial if you want to have a competitive edge over other companies.

5. “Why don’t you give it/us a try?”

Now, we can estimate the effectiveness of this closing question by the fact that the sales expert Brian Tracy recommends it too.

By asking this question, you are not forcing anything on the prospect. Instead, it makes the customer free of the fear of taking risks as you are just asking him to give it a try.

6. “If we seal the deal today, we can work on your additional requirements. How does that sound?”

The prospect will be bound to think of this offer.

The prospect may have plans of postponing the deal or looking forward to having a discussion with some of your competitors.

They already know that ultimately, they need the product/service. If buying it today from you can give them some additional services, they are not going to let the opportunity go.

RELATED POST: 10 Ways to Close More Deals During This Holiday Season

7. “If you invest in [X] next week, you will start seeing the ROI by January. That means you need to sign the contract by [today/tomorrow]. Is that enough time for you to make the decision?”

ROI is a great bargaining tool to have in your hands. If you are able to estimate how long it will take for your prospect to see the ROI, you can use it as your closing phrase and it will prove to be the ultimate weapon to help you seal the deal.

Remember, never promise your prospect a particular timeframe for ROI. Always offer an estimation.

8. “If you don’t have any more questions or concerns, I think we are ready to get started.”

You are offering the prospect to resolve more of their questions if they have any. You are also very clear about your expectations and further processes.

If the sales call was good, all the prospect’s queries were solved and the service/product was discussed in detail, the prospect will go ahead to make the purchase decision and reply back with a “We are ready too”.

9. “If [X] is your priority for next quarter, [Y] will be a great investment for you to meet the goals”

A great approach to closing a sale is by reminding the prospect of their goals.

This requires you to be well aware of their brand and organization. If you already know their weak points for which they truly need the product/service, you can remind them of the goals so that their purchase decision becomes firm and immediate.

10. “If you buy by this [date], I can offer you both products at [price]”

You can win some prospects by your ability to identify their nature.

Some of them are just about the cost.

While some of them need time to discuss the deal with other important decision-makers in their organization, some of them think your products and cost don’t match.

If you are able to identify which of these two is your customer, you can easily use this closing phrase to make a sale.

The thought of getting two products at a price will initiate a feeling of urgency and desire to buy the product.

11. “When can we begin implementation/training?”

If your customer is not moving ahead with the purchasing decision, this question will help you accelerate their decision.

Asking this question will automatically make them think about the end results. Soon, you will know whether your prospect still needs your service/product.

12. “[Competitor name] also reached out to us last week. Looks like you both share the same industry; do you know him/her?

It happens that the prospect has no intentions of buying the product/service at all.

In such cases, you can go on to discuss the benefits of your product/service to convince your customer.

If even that doesn’t work, you can apply the approach to lean on their competitors.

The thought of their competitors benefitting from your service will invigorate a sense of fear and force them to think if they are making a mistake by letting you down.

13. “This offer is only valid till the next week. So, if you wish to avail that, I will need to get your paperwork ready by tomorrow”

Sometimes, prospects go on and on demanding your time without making any purchase decisions.

They are either doubtful about your products or are really indecisive. It’s better to create a sense of urgency for these prospects if you want to seal the deal soon.

Giving an offer and putting a deadline around it will create a sense of urgency and they will end up buying the product. If they don’t, understand that they were never going to buy it anyway.

RELATED POST: Why Sales is Never Going Back to Pre-CoVid Times

14. “So, if you have made the decision, I can send over the contract right now”

The prospect will realize the contract is ready and will associate this with progress.

They don’t even have to carry the stress of the buying process. As the contract is ready, you have made their work easier. All that they are required to do, is read and sign.

It will make them inclined towards moving ahead with the purchase and commit to a final decision. 

15. “Now can we discuss pricing?”

When you ask this question, you are no longer talking about your products, the added benefits, or some other features.

Instead, now you are talking about the actual agreement.

This closing phrase states that you have already assumed that they are interested to buy, and now it’s time to discuss the pricing.

The question may put the prospect in a tough position but it works.

So, what closing phrases are you using?

Your sales call is greatly affected by the last sentence you communicate with your clients.

Just when you start choosing the right closing phrases that go perfectly with the situation and your customer, you will see a drastic change in your performance.

So properly listen to the prospect, identify which closing phrases can benefit you the most in this particular situation, and shoot!

If you want to know our star closing phrases that help us close enterprise deals.
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