The Impact of COVID on Women

The Ripple Effect of COVID on Women Perhaps, it may seem like a no-brainer. But we don’t feel that the women have been heard enough throughout this pandemic. Just like those with temporary visas we’ve forgotten, the women have not been talked about.  THEIR STATE TODAY:  For a matter of fact, COVID-19 has not affected […]

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The Big Revolution in B2B Marketing – Internet of Things (IoT)

marketing IoT

According to Marketo, by 2020, 51% of the world’s top global marketers expect IoT will revolutionize the marketing landscape. So What Actually is IoT and How it Works? The Internet of Things or IoT promises to bring the connectivity of the internet into every facet of our lives, from our homes to our workplaces, and […]

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Crisis Management in Sales – How to Act Before, During and After a Crisis

crisis management

Crisis Management is tough, especially when you are leading a sales team. Apart from the dwindling sales and broken deals, you also get to see the disappointed faces of your team members. There are so many changes and shifts, that you are left confused. But here’s a thing, if you have an effective crisis ṣmanagement […]

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6 Powerful Marketing Tactics for Cyber Security Product Firms that actually work

cyber-security

Cyber security is a formidable market, and if you’re dealing in it you probably know there is no “cookie-cutter” business model to which you can market your services. Whether you wish to attribute it to the emergence of interconnected devices in the IoT revolution or just the growing instances of cybercrime, the B2B Cyber Security […]

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Learn robotics programming online for free with iRobot

irobot

Are you looking for an online platform that helps you learn robotics programming and coding for free? Introducing iRobot Education, which provides parents and educators with free access to programming tools, educational robots, and online resources to inspire the next generation of roboticists, programmers, engineers, and scientists. Launched by leading consumer robots company iRobot, which designs and […]

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How AI(Artificial Intelligence) can power B2B marketing

AI-in_marketing

A benchmark study by Blueshift discovered that AI marketing can enhance client engagement by 7x and revenue by 3x. In another survey, 80% of B2B marketing executives suggest that AI will revolutionize the industry in 2020.  What do B2B marketers need to know about AI and its use cases? Let’s find out. So far, technological advancements have always helped […]

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Top 10 robotic process automation (RPA) products in 2020

automation

Companies are increasingly dependent on software robots to perform routine business processes by mimicking how people interact with software applications. They employ robotic process automation (RPA) together with cognitive technologies such as speech recognition, machine learning, and natural language processing to automate perceptual and judgment-based tasks once reserved for humans. It helps companies become more efficient and […]

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Top 6 cloud computing trends that will impact your business

cloud-computing

The rise of the cloud has been unbelievable so far, but things are just getting started! Many people were initially skeptical about moving their processes and applications into the cloud, but the use of cloud computing services now appears to be the standard. But the cloud still has a lot to give. Business leaders, analysts, […]

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8 mistakes enterprises make in implementing a cloud strategy

cloud

Technology in this digital era is no longer merely a tool to perform the same old tasks and processes. Instead, it is used to create disruptive business models, innovative products, new ways of customer interaction, and more insights. That is what digital transformation is all about. All digital transformation efforts require companies to place the cloud at […]

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