How to Conduct and Prepare a Competitive Analysis in B2B

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Competitive Analysis in B2B Marketing is the categorization and evaluation of the strengths and weaknesses of the current and potential competitors. It is the process of researching your competitors to know about their position in the market as well as to acknowledge their performance in the B2B world. Competitive Analysis gives a clear idea of […]

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How to build a B2B Website – A Step-by-Step Process

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Today, the buyers have evolved and they believe in extensive research and exploring multiple options before making a buying decision. Even after meeting your sales reps in person, they seek digital channels as their purchase motivation. This includes going through websites, searching for the best options, and making easy yet safe online payments. Thus, their […]

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