What Makes a Business Scalable?

scalable business

Making a business successful requires a lot of effort. You have to give your sweat and blood in crafting a success-driven plan, further implementing it with utmost perfection and trying different methods to gain revenue. While some of these work, some debunks your failed attempts and clunky strategies. But hey, you know what? There is […]

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7 steps to avoid burnout as a B2B business owner

burnout

Entrepreneurship is a big deal for all the millennials out there.  Many of them run their B2B start-ups, side hustles, or are thinking about giving up their day job to live the life of an entrepreneur.  This flow of thinking leads many entrepreneurs to become workaholics, eventually falling prey to “burnout”.  In case you’re not […]

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B2B Technology Marketing Trends to Watch For in 2021

Technology Marketing Trends

While we all agree how technology is omnipresent in the world today, yet to our surprise, it doesn’t entirely sell itself.  A solid B2B marketing strategy for technology products is vital for generating leads and boosting your firm’s bottom line.  However, in the massive crowd of technology firms standing out is a lot more difficult […]

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6 Powerful Marketing Tactics for Cyber Security Product Firms that actually work

cyber-security

Cyber security is a formidable market, and if you’re dealing in it you probably know there is no “cookie-cutter” business model to which you can market your services. Whether you wish to attribute it to the emergence of interconnected devices in the IoT revolution or just the growing instances of cybercrime, the B2B Cyber Security […]

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Learn robotics programming online for free with iRobot

irobot

Are you looking for an online platform that helps you learn robotics programming and coding for free? Introducing iRobot Education, which provides parents and educators with free access to programming tools, educational robots, and online resources to inspire the next generation of roboticists, programmers, engineers, and scientists. Launched by leading consumer robots company iRobot, which designs and […]

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How AI(Artificial Intelligence) can power B2B marketing

AI-in_marketing

A benchmark study by Blueshift discovered that AI marketing can enhance client engagement by 7x and revenue by 3x. In another survey, 80% of B2B marketing executives suggest that AI will revolutionize the industry in 2020.  What do B2B marketers need to know about AI and its use cases? Let’s find out. So far, technological advancements have always helped […]

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Top 10 robotic process automation (RPA) products in 2020

automation

Companies are increasingly dependent on software robots to perform routine business processes by mimicking how people interact with software applications. They employ robotic process automation (RPA) together with cognitive technologies such as speech recognition, machine learning, and natural language processing to automate perceptual and judgment-based tasks once reserved for humans. It helps companies become more efficient and […]

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Top 6 cloud computing trends that will impact your business

cloud-computing

The rise of the cloud has been unbelievable so far, but things are just getting started! Many people were initially skeptical about moving their processes and applications into the cloud, but the use of cloud computing services now appears to be the standard. But the cloud still has a lot to give. Business leaders, analysts, […]

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8 mistakes enterprises make in implementing a cloud strategy

cloud

Technology in this digital era is no longer merely a tool to perform the same old tasks and processes. Instead, it is used to create disruptive business models, innovative products, new ways of customer interaction, and more insights. That is what digital transformation is all about. All digital transformation efforts require companies to place the cloud at […]

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Top 10 best practices to secure your enterprise cloud environment

cloud-computing

In recent years, enterprise computing architectures have seen significant changes as organizations have started migrating their business apps and data to the cloud. As a result, traditional security approaches have become insufficient to protect the integrity of the business data in the cloud across devices, apps, networks, and cloud services. In this post, we present a […]

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