10 Ways to Increase Your Facebook Page Engagement

facebook

A downward engagement spiral on Facebook is a common yet worrisome phenomenon for all marketers. But it still happens when the platform changes its algorithms and neutralizes the impact of some marketing strategies – share and react baiting, obviously. The point is, how can you make a recovery? Well, change your strategy. Rethink about why […]

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How to Persuade Your Audience With Storytelling

storytelling

Businesses are now putting money into telling brand stories about their products and services. They attract prospects via the value of storytelling rather than through hard selling. Successful B2B content marketing strategies are about more than logic, technological procedures, and data. The world has realized that interacting with individuals on an emotional/psychological level is fundamental. […]

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10 Marketing Strategies to Sell to Gen Y

gen y

Why is it so important to consider Gen Y while building your marketing strategies? Well, the fact that they constitute 25% of the whole population should be enough. You cannot afford to ignore such a massive market. Additionally, they have a high purchasing power since most of them are employed and working. So, they build […]

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B2B Remarketing: 10 Ways to use Remarketing for Lead Generation

b2b remarketing

Retargeting to close sales that didn’t have had is one of the most successful ways to reattempt. The reality is that many people who come to your website for the first time will not always convert. However, when it comes to getting people back to convert, retargeting works. Furthermore, retargeting campaigns are relatively inexpensive in […]

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10 Social Media Strategies That will Work in 2021

sm strat

The coronavirus pandemic sent all the predictions for 2020 flying right out of the window. No one could have predicted such drastic changes in businesses the way we had seen it last year. Ideas and perspectives changed, sales processes altered, the criteria for sales changed and the way of communication was completely re-created.And to save […]

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