B2B Remarketing: 10 Ways to use Remarketing for Lead Generation

b2b remarketing

Retargeting to close sales that didn’t have had is one of the most successful ways to reattempt. The reality is that many people who come to your website for the first time will not always convert. However, when it comes to getting people back to convert, retargeting works. Furthermore, retargeting campaigns are relatively inexpensive in […]

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10 Social Media Strategies That will Work in 2021

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The coronavirus pandemic sent all the predictions for 2020 flying right out of the window. No one could have predicted such drastic changes in businesses the way we had seen it last year. Ideas and perspectives changed, sales processes altered, the criteria for sales changed and the way of communication was completely re-created.And to save […]

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Decoding Budget 2021: A Sales and Marketing Perspective

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An Overview of How Budget 2021 can Help Sales and Marketing to Pave the Way for Business Recovery this Year Shortly before the annual budget for FY 2021-22 was announced on February 1, 2021, Prime Minister Narendra Modi made an interesting comment about its nature. He said this budget was to be viewed as a […]

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Reasons Why The Solar Industry Needs Social Media: 2021 Guide

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Social Media for Renewable Energy / Solar Industry Issues like complicated buying process, customer inertia, and lack of confidence, come in the way of the growth of solar energy. Solar power is the cleanest form of renewable energy resource available. To reduce carbon footprints and arrest depletion of fossil fuels, developed and emerging economies alike […]

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Why Social Media for Manufacturers Matter

SMM for manufacture

Manufacturers may question the need for Social Media Marketing (SMM). But undoubtedly it is quite a powerful strategy for brand building and upscaling small and medium businesses.  For companies with no social media presence, marketing struggles are never-ending.  As more and more sectors step into social media, manufacturers feel the need to be onboard the […]

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Why Oil & Gas Industry Needs to Adopt Digital Marketing

DM for OG

Digital marketing is revolutionizing the way businesses operate today and this is true for all industries.  B2B digital marketing is as challenging for the oil & gas industry, as for any other. It involves meticulous planning, thorough understanding, and accurate channelizing of appropriate resources for tapping viable markets.  Nevertheless, digital marketing is indispensable for businesses […]

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10 Best Lead Generation Tactics To Boost Sales in 2021

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Want to know the biggest challenge in B2B marketing for 2021?  In one word, it’s leads. A lead is where it all begins for B2B businesses. Without leads, there are no clients, no revenue, no raison d’être. Nothing.  Without B2B leads, you’re sunk. So, the most obvious question for any marketer is this:  How do […]

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