Decoding Budget 2021: A Sales and Marketing Perspective

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An Overview of How Budget 2021 can Help Sales and Marketing to Pave the Way for Business Recovery this Year Shortly before the annual budget for FY 2021-22 was announced on February 1, 2021, Prime Minister Narendra Modi made an interesting comment about its nature. He said this budget was to be viewed as a […]

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Reasons Why The Solar Industry Needs Social Media: 2021 Guide

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Social Media for Renewable Energy / Solar Industry Issues like complicated buying process, customer inertia, and lack of confidence, come in the way of the growth of solar energy. Solar power is the cleanest form of renewable energy resource available. To reduce carbon footprints and arrest depletion of fossil fuels, developed and emerging economies alike […]

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Why Social Media for Manufacturers Matter

SMM for manufacture

Manufacturers may question the need for Social Media Marketing (SMM). But undoubtedly it is quite a powerful strategy for brand building and upscaling small and medium businesses.  For companies with no social media presence, marketing struggles are never-ending.  As more and more sectors step into social media, manufacturers feel the need to be onboard the […]

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Why Oil & Gas Industry Needs to Adopt Digital Marketing

DM for OG

Digital marketing is revolutionizing the way businesses operate today and this is true for all industries.  B2B digital marketing is as challenging for the oil & gas industry, as for any other. It involves meticulous planning, thorough understanding, and accurate channelizing of appropriate resources for tapping viable markets.  Nevertheless, digital marketing is indispensable for businesses […]

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10 Best Lead Generation Tactics To Boost Sales in 2021

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Want to know the biggest challenge in B2B marketing for 2021?  In one word, it’s leads. A lead is where it all begins for B2B businesses. Without leads, there are no clients, no revenue, no raison d’être. Nothing.  Without B2B leads, you’re sunk. So, the most obvious question for any marketer is this:  How do […]

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Trends that will Shape the Telecom Industry in 2020 and Beyond

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Our industry outlook explores the opportunities of 5G and other marketing trends that could have a big impact on the telecom industry in the year ahead. To attract and retain clients, begin over… Given the growing usage, and even dependence, of telecom services, telecom companies’ target audiences are wide-reaching and quite diverse. Thus, these companies […]

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