by DealsInsight TeamA downward engagement spiral on Facebook is a common yet worrisome phenomenon for all marketers. But it still happens when the platform changes its algorithms and neutralizes the impact of some marketing strategies – share and react baiting, obviously. The point is, how can you make a recovery? Well, change your strategy. Rethink about why […]
by DealsInsight TeamPeople cannot sit idle. The greatest testimony to this fact was the increase in social media usage during the lockdown last year and people who picked up new hobbies or re-connected with one after years posted various videos on the platforms. The main point being – people cannot sit idle and they will flock to […]
by DealsInsight TeamBusinesses are now putting money into telling brand stories about their products and services. They attract prospects via the value of storytelling rather than through hard selling. Successful B2B content marketing strategies are about more than logic, technological procedures, and data. The world has realized that interacting with individuals on an emotional/psychological level is fundamental. […]
by DealsInsight TeamSmartphones have considerably changed the way we shop, even more so in the testing times of the coronavirus pandemic. While being locked up in the house, the smartphone was the most preferred means of online shopping. This meant that consumers were able to shop 24*7*365, and have been exploring new products now more than ever. […]
by DealsInsight TeamWhy is it so important to consider Gen Y while building your marketing strategies? Well, the fact that they constitute 25% of the whole population should be enough. You cannot afford to ignore such a massive market. Additionally, they have a high purchasing power since most of them are employed and working. So, they build […]
by DealsInsight TeamI bet it is the Gen Z that caught your attention and brought you here. If you did pick up this article amongst the hundreds floating on the internet about marketing to the millennials and you thought this is more useful, you are already on the right track. Gen Z is gradually becoming a part […]
by DealsInsight TeamRetargeting to close sales that didn’t have had is one of the most successful ways to reattempt. The reality is that many people who come to your website for the first time will not always convert. However, when it comes to getting people back to convert, retargeting works. Furthermore, retargeting campaigns are relatively inexpensive in […]
by DealsInsight TeamB2B sales is rewarding but an ambiguous concept. One might say that all it has to do is reach out to a prospect, nurture them till the point of conversion and close the deal, all the while using content and automation tools. The ambiguity comes from the fact that there are several techniques to go […]
by DealsInsight TeamB2B sales is an ever-evolving ground. There is always something new and upcoming that spreads to the whole market and every company is trying to gain an edge over the others. In the last few years, digital sales has garnered a lot of attention. And even if it wasn’t really considered by many, it became […]
by DealsInsight TeamThe coronavirus pandemic sent all the predictions for 2020 flying right out of the window. No one could have predicted such drastic changes in businesses the way we had seen it last year. Ideas and perspectives changed, sales processes altered, the criteria for sales changed and the way of communication was completely re-created.And to save […]
