Best Tips You Should Know for Selling Cybersecurity to CISOs

CISO_featured

In today’s technological and emerging digital times, robust security systems tend to ensure safe working connections among businesses. As per a Statista study, the Cybersecurity market is likely to grow by almost 9% worldwide. Are you a cybersecurity service provider? Have you been trying to sell more to the CISOs of different businesses but cannot […]

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How a Career in Sales can be a Ticket to a Better Life for Women

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  • by WSI Editorial
  • Oct 27, 2021
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Sales is one of the highest paying professions yet the number of women aspiring to become a salesperson is very less. Why? The answer is that there is no simple answer. Sales is not the first choice for women for a variety of reasons – the pay gap even for equal work, the fast-paced corporate […]

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7 Ways to Strengthen your Cybersecurity Sales Game

cybersecurity

As per a recent Statista study, the global cybersecurity market is likely to grow 345.4 billion U.S dollars by 2026. Given the huge figures, it makes sense to invest in the cybersecurity business. Do you provide cybersecurity products or services? Well, that’s awesome!  In today’s digital age, cyber security has become utterly essential as it […]

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Top 10 Women Sales Influencers to follow in 2021

Sales Influencers
  • by WSI Editorial
  • Oct 26, 2021
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Times are changing and so is the sales world. The once male-dominated profession is slowly opening its doors for women to reach as high as the men did – all thanks to the women who broke the doors when they would not open. Whenever we used to talk about sales influencers, most men would make […]

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What Not To Do In B2B Sales — 7 Blocks that All Salespeople face

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The fact is there are no quick routes to speeding your sales funnel, regardless of what other salespeople claim. We believe that B2B salespeople should be humble enough to accept failure. It’s a fantastic approach to keep your look fresh by eliminating what doesn’t work and focusing on what does! The ultimate truth is buyers […]

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5 Challenges All Marketers Face & How Digital Marketing Can Solve Them

Challenges

When I say digital, I mean everything that is on the Internet – social media platforms, websites, other platforms, emails, ads, sponsored marketing… everything that exists on the internet. This means all of this keeps changing very regularly, with changes in how people use them. It is the digital marketers who bear the brunt of […]

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How to ask open-ended questions to qualify a prospect?

Open-ended Questions

Sales qualification is a process that companies take very seriously because otherwise, they are spending (read: wasting) valuable resources, both material and human, on prospects and sales that will never materialize. Businesses now realize that not every prospect is a good fit. And to segregate them from good ones, they need to know every prospect […]

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Everything You Need to Know about Product Qualified Lead (PQL)

Product Qualified Leads

In the SaaS market, it is a challenge to convert leads and earn revenue. Companies have been following the same pattern for years now. Before we dig deeper, here’s a little backstory: If your leads have actively engaged with your marketing efforts, with little idea of your product, they are Marketing Qualified Leads or MQLs. If […]

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How to sell to the CIO – All You Need To Know

CIO-guide

Selling technology is not an easy task. It can’t manage technological assets cost-effectively or generate value from data since so many teams adopt loads of tools and platforms. You’re offering a product that doesn’t always function by its very nature. Over time, software and hardware advance, but there’s always a problem to resolve, a feature […]

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9 Tips to be A Fearless Saleswoman

fearless woman
  • by WSI Editorial
  • Aug 12, 2021
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Successful saleswomen may not be fearless in the literal sense, but they do set in place various defenses that help them become less frightened. Several strategies and practices can assist you in doing so. With that in mind, here are 9 tips for a saleswoman on how to transition from creator to superstar saleswoman: 1. […]

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