by DealsInsight TeamAdjusting the B2B Sales-Marketing Divide: To hit pipeline and revenue goals B2B businesses need to work towards the integration of sales and marketing (not alignment) to educate, generate relationships and revenue in a unified manner. The line between B2B sales and marketing is blurring. In the contemporary world, the marketing team is directly connected to […]
Successful businesses are the individual and cumulative success of different departments, run by separate teams. They all work towards the same goal – revenue generation and growth of the firm. However, if they are not aligned with each other, it can result in duplicative work and drainage of resources. This is why firms across the […]
by DealsInsight TeamThe world will never be the same again.. So it’s high time to get creative and adapt your marketing to the crisis We’ve heard time and time again about the “new normal,” and how B2B marketers should expect the same in their respective industry. Anticipating the future is a fool’s game at best; it’s more […]
