How to empower B2B sales-marketing divide

sales marketing divide

Adjusting the B2B Sales-Marketing Divide: To hit pipeline and revenue goals B2B businesses need to work towards the integration of sales and marketing (not alignment) to educate, generate relationships and revenue in a unified manner. The line between B2B sales and marketing is blurring. In the contemporary world, the marketing team is directly connected to […]

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Revenue Operations Strategy: Why B2B Companies need it

Revenue Operations

Successful businesses are the individual and cumulative success of different departments, run by separate teams. They all work towards the same goal – revenue generation and growth of the firm. However, if they are not aligned with each other, it can result in duplicative work and drainage of resources. This is why firms across the […]

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