Digital Marketing for the Automotive Industry – All You Need to Know

DM for automotive

The global B2B automotive industry is a perfect mix of superior marketing, designing and manufacturing. Digital Marketing is sure to work wonders for the sector! The Automotive sector is facing a sea change driven by factors like digital transformation, the use of alternate energy resources and being transformed from a good, to more of a […]

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Omnichannel Marketing VS Multichannel Marketing- What’s best for the B2B sector?

omnichannel multichannel

“Good marketing makes the company look smart, great marketing makes the customer feel smart.” – Joe Chernov, CMO,  B2B marketing or business-to-business marketing is the process of selling one company’s product or service to another company. Despite different sales tactics, B2B marketers utilize and execute the same principles as B2C marketing, albeit in a […]

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