The Importance of Digital marketing in Sales growth

DM in sales growth

“We need to go digital !”  Every B2B sales leader has heard some variation of this statement at some point. But what exactly is digital, why digital? And of all the digital marketing resources to try out there, what matters most for driving sales growth for your business? There’s no doubt that digital marketing is […]

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How B2B Sales and Marketing Can Utilize COVID effect

covid-b2b-effect

How can B2B marketers add the most value to their business in this uncertain COVID-19 landscape?  Let’s find out. By now, you’ve read the news, seen the reports, remarkable real-time graphs, and updates from the CDC.  Coronavirus is a severe concern and is undoubtedly having an impact on your business.  But should it stop you from marketing to other […]

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Content Marketing: A definitive guide

content-marketing

Where does your content marketing approach fit in the bigger picture? Or are you just beginning? Diving? Thriving? Learn how to transit from “where you are” to “where you want to be” with this easy and comprehensive guide to B2B Content Marketing. According to a study by Skyword, 87% of the visionaries & 81% of […]

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10 Marketing Trends That Need to Die in 2020

marketing

With the start-up rate at an all-time high, creating a successful brand takes more than blood and sweat. So, changing with the trends in the only effective marketing strategy. In that sense, this year won’t be any different. But here are the 10 marketing trends that will need to die in 2020 for you to […]

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Latest B2B Digital Marketing Trends in 2020

DM service

64% of B2B organizations have a formal digital marketing plan, but what do they need to keep in mind for 2020? B2B buyers make around 12 online searches when looking for brands or businesses to make their purchases. Both the B2B and consumer market are going digital, and 61% of the B2B market has already […]

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