B2B and Instagram? Here’s what you need to know

Instagram

Social media marketing is one of the fastest-growing channels of digital marketing and the potential it has is unimaginable. Businesses that harness their social media accounts boast of filled pipelines and read-to-convert leads.   Out of all the platforms, Instagram is the show-stealer. There are hundreds of high-profile B2B brands that are using Instagram to boost […]

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How to Plan Your Marketing Budget for 2021

marketing budget plan

Plan your Marketing Budget in the smart way! Frustration and furlough or feats and fortitude… B2B marketers have had it rough in 2020—a pandemic, protests, and civil unrest, rising unemployment, a crazy stock market, supply chain problems, and whatnot. Emerging off the back of a turbulent year for all, especially those in B2B businesses, marketing […]

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Commercial Recovery Strategy for B2B Companies in the New Normal

Commercial-recovery strategy

The world has never seen a disease this fatal to humankind, both in terms of people and wealth. On one side where the coffin numbers are increasing, the economic prosperity of countries is decreasing. Bringing about fundamental changes in the B2B sector, the coronavirus has almost dictated a set of rules that constitute the new […]

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B2B Technology Marketing Trends to Watch For in 2021

Technology Marketing Trends

While we all agree how technology is omnipresent in the world today, yet to our surprise, it doesn’t entirely sell itself.  A solid B2B marketing strategy for technology products is vital for generating leads and boosting your firm’s bottom line.  However, in the massive crowd of technology firms standing out is a lot more difficult […]

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