How to Plan Your Marketing Budget for 2021

marketing budget plan

Plan your Marketing Budget in the smart way! Frustration and furlough or feats and fortitude… B2B marketers have had it rough in 2020—a pandemic, protests, and civil unrest, rising unemployment, a crazy stock market, supply chain problems, and whatnot. Emerging off the back of a turbulent year for all, especially those in B2B businesses, marketing […]

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Commercial Recovery Strategy for B2B Companies in the New Normal

Commercial-recovery strategy

The world has never seen a disease this fatal to humankind, both in terms of people and wealth. On one side where the coffin numbers are increasing, the economic prosperity of countries is decreasing. Bringing about fundamental changes in the B2B sector, the coronavirus has almost dictated a set of rules that constitute the new […]

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B2B Technology Marketing Trends to Watch For in 2021

Technology Marketing Trends

While we all agree how technology is omnipresent in the world today, yet to our surprise, it doesn’t entirely sell itself.  A solid B2B marketing strategy for technology products is vital for generating leads and boosting your firm’s bottom line.  However, in the massive crowd of technology firms standing out is a lot more difficult […]

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Importance of B2B Intent Marketing in the New Normal

intent marketing

B2B marketing has been relying on data and numbers since time immemorial. But with technology taking over, data is now being referred to as gold for businesses. Primarily for its accuracy which has only become possible because of recent technology enablers like Artificial Intelligence, Machine Learning, Automated Platforms, and Intent Data Providers. Intent marketing, however, […]

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The Big Revolution in B2B Marketing – Internet of Things (IoT)

marketing IoT

According to Marketo, by 2020, 51% of the world’s top global marketers expect IoT will revolutionize the marketing landscape. So What Actually is IoT and How it Works? The Internet of Things or IoT promises to bring the connectivity of the internet into every facet of our lives, from our homes to our workplaces, and […]

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