B2B and Instagram? Here’s what you need to know

Instagram

Social media marketing is one of the fastest-growing channels of digital marketing and the potential it has is unimaginable. Businesses that harness their social media accounts boast of filled pipelines and read-to-convert leads.   Out of all the platforms, Instagram is the show-stealer. There are hundreds of high-profile B2B brands that are using Instagram to boost […]

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Importance of B2B Intent Marketing in the New Normal

intent marketing

B2B marketing has been relying on data and numbers since time immemorial. But with technology taking over, data is now being referred to as gold for businesses. Primarily for its accuracy which has only become possible because of recent technology enablers like Artificial Intelligence, Machine Learning, Automated Platforms, and Intent Data Providers. Intent marketing, however, […]

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10 Best Lead Generation Tactics To Boost Sales in 2021

lead-generation-tactics

Want to know the biggest challenge in B2B marketing for 2021?  In one word, it’s leads. A lead is where it all begins for B2B businesses. Without leads, there are no clients, no revenue, no raison d’être. Nothing.  Without B2B leads, you’re sunk. So, the most obvious question for any marketer is this:  How do […]

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