How to sell to the CIO – All You Need To Know

CIO-guide

Selling technology is not an easy task. It can’t manage technological assets cost-effectively or generate value from data since so many teams adopt loads of tools and platforms. You’re offering a product that doesn’t always function by its very nature. Over time, software and hardware advance, but there’s always a problem to resolve, a feature […]

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Can Renewable Energy Sector become as Profitable as Oil and Gas?

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The world’s business of oil and gas is neither stable nor long-term. What can we do to address this and make strides toward the status quo’s twin problems? A recent study shows that In the United States, the United Kingdom, and Europe, renewable energy investments far outperform fossil fuel investments. However, the overall investment amount […]

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The Future of Oil and Gas in India

futureofoilandgas

The present is an interesting time for the oil and gas industry. While turmoil is far from being new to the field, the present brings an unprecedented challenge in the form of sustainability.  While an overwhelming majority of systems in the world continue to be heavily dependent on oil and gas and their derived products, […]

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What Makes a Business Scalable?

scalable business

Making a business successful requires a lot of effort. You have to give your sweat and blood in crafting a success-driven plan, further implementing it with utmost perfection and trying different methods to gain revenue. While some of these work, some debunks your failed attempts and clunky strategies. But hey, you know what? There is […]

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Renewable Energy Sector – Challenges & Opportunities

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India’s Sustainable Energy Future Exploring the Challenges & Opportunities in India’s Market for Alternative and Renewable Power Ranked as the seventh-largest country in the world by area, India has a rich variety of terrains and weather patterns across its length and breadth. This presents the nation with unique opportunities to harness multiple sources of renewable […]

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10 Effective Marketing Strategies for Financial Firms

dm financial services

Digital marketing entails both risks and opportunities for financial firms. Whether they shine through, depends on how well they strengthen existing bonds, develop customer trust, and nurture future leads. The financial services firms, like many other industries, have been extremely sluggish in modernizing their marketing trends, fearing reputation risk, and also apprehensive of the value […]

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Reasons Why The Solar Industry Needs Social Media: 2021 Guide

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Social Media for Renewable Energy / Solar Industry Issues like complicated buying process, customer inertia, and lack of confidence, come in the way of the growth of solar energy. Solar power is the cleanest form of renewable energy resource available. To reduce carbon footprints and arrest depletion of fossil fuels, developed and emerging economies alike […]

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Digital Marketing for the Automotive Industry – All You Need to Know

DM for automotive

The global B2B automotive industry is a perfect mix of superior marketing, designing and manufacturing. Digital Marketing is sure to work wonders for the sector! The Automotive sector is facing a sea change driven by factors like digital transformation, the use of alternate energy resources and being transformed from a good, to more of a […]

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Why Social Media for Manufacturers Matter

SMM for manufacture

Manufacturers may question the need for Social Media Marketing (SMM). But undoubtedly it is quite a powerful strategy for brand building and upscaling small and medium businesses.  For companies with no social media presence, marketing struggles are never-ending.  As more and more sectors step into social media, manufacturers feel the need to be onboard the […]

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Why Oil & Gas Industry Needs to Adopt Digital Marketing

DM for OG

Digital marketing is revolutionizing the way businesses operate today and this is true for all industries.  B2B digital marketing is as challenging for the oil & gas industry, as for any other. It involves meticulous planning, thorough understanding, and accurate channelizing of appropriate resources for tapping viable markets.  Nevertheless, digital marketing is indispensable for businesses […]

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