Reasons Why The Solar Industry Needs Social Media: 2021 Guide

solar-SMM-featured

Social Media for Renewable Energy / Solar Industry Issues like complicated buying process, customer inertia, and lack of confidence, come in the way of the growth of solar energy. Solar power is the cleanest form of renewable energy resource available. To reduce carbon footprints and arrest depletion of fossil fuels, developed and emerging economies alike […]

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Digital Marketing for the Automotive Industry – All You Need to Know

DM for automotive

The global B2B automotive industry is a perfect mix of superior marketing, designing and manufacturing. Digital Marketing is sure to work wonders for the sector! The Automotive sector is facing a sea change driven by factors like digital transformation, the use of alternate energy resources and being transformed from a good, to more of a […]

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Why Social Media for Manufacturers Matter

SMM for manufacture

Manufacturers may question the need for Social Media Marketing (SMM). But undoubtedly it is quite a powerful strategy for brand building and upscaling small and medium businesses.  For companies with no social media presence, marketing struggles are never-ending.  As more and more sectors step into social media, manufacturers feel the need to be onboard the […]

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Why Oil & Gas Industry Needs to Adopt Digital Marketing

DM for OG

Digital marketing is revolutionizing the way businesses operate today and this is true for all industries.  B2B digital marketing is as challenging for the oil & gas industry, as for any other. It involves meticulous planning, thorough understanding, and accurate channelizing of appropriate resources for tapping viable markets.  Nevertheless, digital marketing is indispensable for businesses […]

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7 steps to avoid burnout as a B2B business owner

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Entrepreneurship is a big deal for all the millennials out there.  Many of them run their B2B start-ups, side hustles, or are thinking about giving up their day job to live the life of an entrepreneur.  This flow of thinking leads many entrepreneurs to become workaholics, eventually falling prey to “burnout”.  In case you’re not […]

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Why Content Marketing is Important for Renewable Energy

renewable energy DM

Over the years, there has been a significant shift across businesses, from conventional marketing methods to relatively newer content marketing strategies. The alternate or renewable energy sector, too, has not been an exception in this regard. Now, why is content marketing the ultimate mantra? How can it help increase sectoral revenue? These are a few […]

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Top challenges of robotics in precision agriculture

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Today, after 20 years of research in precision agriculture, there are many types of sensors for recording agronomically relevant parameters and many farm management systems. Electronically controlled machines are state-of-the-art. Indeed, by networking different machines, technology can now automate cyber-physical systems. We call this “4.0 agriculture.” However, it still can not be claimed that agricultural […]

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AI in Retail – Prediction, Automation, and Personalization

Today, you can see plenty of retailers successfully applying artificial intelligence (AI), machine learning, and robotics in most parts of their value chain. Digital savvy retailers and eCommerce companies are leading the way, using AI not only to eliminate layers of manual labor, but to predict trends, optimize warehousing and logistics, set prices, and personalized promotions. Some are even […]

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The Future of Robotics in Logistics and Supply Chain

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The availability of labor is one of the biggest challenges facing the logistics sector today. Finding enough high-quality employees to move goods from suppliers to customers isn’t easy. It is challenging due to two competing factors. First, there is a growing need for equipment and technology to handle large volumes of shipments. Second, there is a decline […]

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Trends that will Shape the Telecom Industry in 2020 and Beyond

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Our industry outlook explores the opportunities of 5G and other marketing trends that could have a big impact on the telecom industry in the year ahead. To attract and retain clients, begin over… Given the growing usage, and even dependence, of telecom services, telecom companies’ target audiences are wide-reaching and quite diverse. Thus, these companies […]

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