How Important is it to have a Buyer Persona in your EV Marketing Strategy?

How to create the ideal Buyer Persona for EV Digital Marketing

Businesses undertake a lot of research before building their marketing strategies. An essential part of the research exercise is to create a buyer persona that helps them to understand the target customer. The persona serves as the base for creating tailor-made advertisements for the intended customers. What is a buyer persona? A buyer persona represents […]

Read More