What Every CEO Needs to Know about Digital Marketing

CEO Marketing

We seem eager to jump into solutions, new approaches, strategies, and channels, but we don’t seem to have the overarching strategic thinking required to optimize success. The good news is today, we have a choice, and we can choose differently. It’s time to rethink your marketing approach during a phase of expansion. According to The […]

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How to Prepare your Sales Team for 2021

prepare your team

Since the Covid-19 pandemic hit the world this year, it affected almost all kinds of businesses around the globe. Companies suffered losses. Business leaders were unable to properly adapt to the new change on such short notice. The whole sales process suffered. At present, as the havoc seems to be in little control, companies have […]

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Trends that will Shape the Telecom Industry in 2020 and Beyond

telecom

Our industry outlook explores the opportunities of 5G and other marketing trends that could have a big impact on the telecom industry in the year ahead. To attract and retain clients, begin over… Given the growing usage, and even dependence, of telecom services, telecom companies’ target audiences are wide-reaching and quite diverse. Thus, these companies […]

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The Importance of Digital marketing in Sales growth

DM in sales growth

“We need to go digital !”  Every B2B sales leader has heard some variation of this statement at some point. But what exactly is digital, why digital? And of all the digital marketing resources to try out there, what matters most for driving sales growth for your business? There’s no doubt that digital marketing is […]

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Latest B2B Digital Marketing Trends in 2020

DM service

64% of B2B organizations have a formal digital marketing plan, but what do they need to keep in mind for 2020? B2B buyers make around 12 online searches when looking for brands or businesses to make their purchases. Both the B2B and consumer market are going digital, and 61% of the B2B market has already […]

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