10 Marketing Strategies to Sell to Gen Y

gen y

Why is it so important to consider Gen Y while building your marketing strategies? Well, the fact that they constitute 25% of the whole population should be enough. You cannot afford to ignore such a massive market. Additionally, they have a high purchasing power since most of them are employed and working. So, they build […]

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How to Optimize Your Website for SEO

optimize-seo

SEO isn’t rocket science, let’s face it. Sure, understanding the finer points takes time and work, but you don’t need to spend years studying the basics to effectively optimize your site, primarily if you use the appropriate tool. If you don’t know how to use the finest Seo strategies, your site will go unnoticed, and […]

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B2B and Instagram? Here’s what you need to know

Instagram

Social media marketing is one of the fastest-growing channels of digital marketing and the potential it has is unimaginable. Businesses that harness their social media accounts boast of filled pipelines and read-to-convert leads.   Out of all the platforms, Instagram is the show-stealer. There are hundreds of high-profile B2B brands that are using Instagram to boost […]

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