How Important is it to have a Buyer Persona in your EV Marketing Strategy?

How to create the ideal Buyer Persona for EV Digital Marketing

Businesses undertake a lot of research before building their marketing strategies. An essential part of the research exercise is to create a buyer persona that helps them to understand the target customer. The persona serves as the base for creating tailor-made advertisements for the intended customers. What is a buyer persona? A buyer persona represents […]

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How Health Technology Companies can create Prospect Engagement Strategies

prospects

Long sales cycles are common in the health technology field. Prospects come, engage initially but are then lost in the circle of time and emerge a cold lead. Time and energy spent, but no revenue earned. Now, we cannot help prospects who turn cold by choice or have found a different solution, but we can […]

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