Digital Marketing Trends to look out for in 2022 and beyond

Digital_Marketing_trends

The digital marketing landscape changes every year, with some years displaying more significant trends than others. According to UN trade and development specialists, businesses in COVID-19 pandemic times are compelled to seek digital ways to maintain operations, resulting in a $26.7 trillion increase in global e-commerce. As a result of this shift, digital marketing has […]

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Prioritizing Employee Engagement – Why it is the way to win 2021

employee engagement

B2B companies are defined more by their employees than their clients. Yes, your clients are extremely important to sustain the reputation of the brand, but if you don’t have dedicated employees, the company won’t run itself and the clients will be of no help. Hence, engaging with your employees periodically is a necessity. Just a […]

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Why Trust is so Important in your B2B Sales Team and How to Build it?

Trust

When B2B users are asked about the trustworthy sources that impact their buying decision, vendor-provided resources always come at the bottom of the list. They score low in all of the blog posts, webinars, case studies, landing pages. This is where the “trust gap” creeps in. While the vendor believes they are providing all the […]

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Why are Women the Future of B2B Sales?

future is women

They seldom say “You can’t be what you can’t see,” and the B2B sales floor is no exception… Over the years, sales and business development roles have been male-dominated and competitive job functions.  And historically, a major chunk of the workplace diversity dilemma came down to a matter of resources. That simply put, there weren’t […]

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The Big Boom of B2B E-Commerce amidst the Pandemic

b2b e-commerce

The B2B E-Commerce is the unsung market that’s about to boom even more with the outbreak of an unprecedented global health pandemic. On a global level, by the end of 2020, B2B e-commerce will account for $6.7 trillion in trade worldwide and will be over twice the size of the B2C market at $3.2 trillion.  […]

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B2B SEO: Beginner’s Guide

SEO-guide

An Introduction to B2B SEO for Beginners The myriad use of SEO(Search Engine Optimization) in today’s online search dominated world has led to various misconceptions about it. People have forgotten that organic SEO is an art, which requires patience and creativity to thrive. SEO is your best foot forward at an extensive digital marketing campaign; […]

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Tips for Women to Effectively Manage Work-From-Home and Family

workfromhome

Beyond the stereotypical roles of a daughter, sister, friend, wife, and mother, the modern-day woman is now also adorning the robes of entrepreneurship. They are constantly fighting a battle against time to achieve their professional goals and fulfill personal responsibilities, both at once. To comply with this goal, these superheroes have turned to the technological […]

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Step-by-Step Guide to Successful B2B Selling in India

b2b-selling-india

B2B sales have become a high-stake game in India that demands top-notch planning, preparation and a unique approach for every forthcoming prospect. With B2B tech start-ups more than tripling in India since 2014, it is going to cost you a great amount of effort to stand out from the rest and zoom towards success in […]

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5 mistakes most B2B salespeople make and how to fix them

digitalmarketingmistakes

Know them, rectify them &ace your sales game. You know the real struggle behind closing deals with powerful and successful prospects if you are in business-to-business (B2B) sales. Amidst the hustle, B2B salespeople tend to make some common mistakes that end up crushing any chance of closing the deal. These fatal mistakes are the biggest […]

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