Digital Marketing Trends to look out for in 2022 and beyond

Digital_Marketing_trends

The digital marketing landscape changes every year, with some years displaying more significant trends than others. According to UN trade and development specialists, businesses in COVID-19 pandemic times are compelled to seek digital ways to maintain operations, resulting in a $26.7 trillion increase in global e-commerce. As a result of this shift, digital marketing has […]

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How to Persuade Your Audience With Storytelling

storytelling

Businesses are now putting money into telling brand stories about their products and services. They attract prospects via the value of storytelling rather than through hard selling. Successful B2B content marketing strategies are about more than logic, technological procedures, and data. The world has realized that interacting with individuals on an emotional/psychological level is fundamental. […]

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10 Marketing Strategies to sell to Gen X

gen X

The most challenging part of a business is to select the best platforms and campaigns to lure the target audience. Only if you’re successful in doing this, you can say that you possess a result-driven e-commerce marketing strategy. Now along with your target audience, these marketing platforms also vary from traditional media to social media. […]

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How to Conduct and Prepare a Competitive Analysis in B2B

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Competitive Analysis in B2B Marketing is the categorization and evaluation of the strengths and weaknesses of the current and potential competitors. It is the process of researching your competitors to know about their position in the market as well as to acknowledge their performance in the B2B world. Competitive Analysis gives a clear idea of […]

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B2B Remarketing: 10 Ways to use Remarketing for Lead Generation

b2b remarketing

Retargeting to close sales that didn’t have had is one of the most successful ways to reattempt. The reality is that many people who come to your website for the first time will not always convert. However, when it comes to getting people back to convert, retargeting works. Furthermore, retargeting campaigns are relatively inexpensive in […]

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How To Develop a Go-to-Market Strategy?

GTM

You’re launching a new product, different from your current basket or something ground-breaking. You know it will be a hot seller, very popular amongst the niche you want it to be, but the only reason it is not is that your marketing strategy was messed up and chaotic. Just like market strategies differ from market […]

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Your Complete Guide to Retention Marketing

retention marketing

Retention marketing, customer retention, or loyalty marketing is a relatively modern concept that keeps consumers interested, satisfied, and investing. You will boost your consumer lifetime value (CLV) and, as a result, total sales by providing meaningful and entertaining services to your consumers. If you wish to grow a big business, you must look after your […]

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