How to ask open-ended questions to qualify a prospect?

Open-ended Questions

Sales qualification is a process that companies take very seriously because otherwise, they are spending (read: wasting) valuable resources, both material and human, on prospects and sales that will never materialize. Businesses now realize that not every prospect is a good fit. And to segregate them from good ones, they need to know every prospect […]

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Digital Marketing Trends to look out for in 2022 and beyond

Digital_Marketing_trends

The digital marketing landscape changes every year, with some years displaying more significant trends than others. According to UN trade and development specialists, businesses in COVID-19 pandemic times are compelled to seek digital ways to maintain operations, resulting in a $26.7 trillion increase in global e-commerce. As a result of this shift, digital marketing has […]

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How to Conduct and Prepare a Competitive Analysis in B2B

Competitive_analysis_featured

Competitive Analysis in B2B Marketing is the categorization and evaluation of the strengths and weaknesses of the current and potential competitors. It is the process of researching your competitors to know about their position in the market as well as to acknowledge their performance in the B2B world. Competitive Analysis gives a clear idea of […]

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7 Skills You Need to Master as a B2B Business Developer

BD

A business developer? Isn’t their role similar to what a marketing or sales rep does? Well, no. Marketing and sales are not similar, and neither is business development any similar to them. For the record, business development is a step before sales, where BDMs build relationships, bring in accounts, manage, market, and propose with a […]

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How to build a B2B Website – A Step-by-Step Process

industries-inpage

Today, the buyers have evolved and they believe in extensive research and exploring multiple options before making a buying decision. Even after meeting your sales reps in person, they seek digital channels as their purchase motivation. This includes going through websites, searching for the best options, and making easy yet safe online payments. Thus, their […]

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Prioritizing Employee Engagement – Why it is the way to win 2021

employee engagement

B2B companies are defined more by their employees than their clients. Yes, your clients are extremely important to sustain the reputation of the brand, but if you don’t have dedicated employees, the company won’t run itself and the clients will be of no help. Hence, engaging with your employees periodically is a necessity. Just a […]

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