The image of a salesperson in our mind is still of an average male with an over-cheerful smile and a bag slung over his shoulder. It is still somehow very difficult to imagine a woman working as a sales rep. We do see elegant and professionally dressed women walking long corridors to conduct conferences, demand […]
by DealsInsight TeamSales qualification is a process that companies take very seriously because otherwise, they are spending (read: wasting) valuable resources, both material and human, on prospects and sales that will never materialize. Businesses now realize that not every prospect is a good fit. And to segregate them from good ones, they need to know every prospect […]
by DealsInsight TeamThe digital marketing landscape changes every year, with some years displaying more significant trends than others. According to UN trade and development specialists, businesses in COVID-19 pandemic times are compelled to seek digital ways to maintain operations, resulting in a $26.7 trillion increase in global e-commerce. As a result of this shift, digital marketing has […]
by DealsInsight TeamCompetitive Analysis in B2B Marketing is the categorization and evaluation of the strengths and weaknesses of the current and potential competitors. It is the process of researching your competitors to know about their position in the market as well as to acknowledge their performance in the B2B world. Competitive Analysis gives a clear idea of […]
by DealsInsight TeamB2B sales is rewarding but an ambiguous concept. One might say that all it has to do is reach out to a prospect, nurture them till the point of conversion and close the deal, all the while using content and automation tools. The ambiguity comes from the fact that there are several techniques to go […]
by DealsInsight TeamA business developer? Isn’t their role similar to what a marketing or sales rep does? Well, no. Marketing and sales are not similar, and neither is business development any similar to them. For the record, business development is a step before sales, where BDMs build relationships, bring in accounts, manage, market, and propose with a […]
by DealsInsight TeamToday, the buyers have evolved and they believe in extensive research and exploring multiple options before making a buying decision. Even after meeting your sales reps in person, they seek digital channels as their purchase motivation. This includes going through websites, searching for the best options, and making easy yet safe online payments. Thus, their […]
B2B companies are defined more by their employees than their clients. Yes, your clients are extremely important to sustain the reputation of the brand, but if you don’t have dedicated employees, the company won’t run itself and the clients will be of no help. Hence, engaging with your employees periodically is a necessity. Just a […]
by WSI Editorial