How To Develop a Go-to-Market Strategy?

GTM

You’re launching a new product, different from your current basket or something ground-breaking. You know it will be a hot seller, very popular amongst the niche you want it to be, but the only reason it is not is that your marketing strategy was messed up and chaotic. Just like market strategies differ from market […]

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Prioritizing Employee Engagement – Why it is the way to win 2021

employee engagement

B2B companies are defined more by their employees than their clients. Yes, your clients are extremely important to sustain the reputation of the brand, but if you don’t have dedicated employees, the company won’t run itself and the clients will be of no help. Hence, engaging with your employees periodically is a necessity. Just a […]

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15 Failproof B2B Sales Techniques for 2021

B2B sales techniques

B2B sales are a lot more complex than B2C. It can definitely put you to edge sometimes, but nothing can beat the moment of satisfaction you get when you close a B2B deal. Effective B2B selling is not something that can be mastered overnight; it is a cycle you adapt to with experience and failure. […]

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Decoding Budget 2021: A Sales and Marketing Perspective

decoding_budget

An Overview of How Budget 2021 can Help Sales and Marketing to Pave the Way for Business Recovery this Year Shortly before the annual budget for FY 2021-22 was announced on February 1, 2021, Prime Minister Narendra Modi made an interesting comment about its nature. He said this budget was to be viewed as a […]

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Sales Prospecting in 2021: What should you expect

sales-prospecting

Who thought the well thought effective sales prospecting strategies will get uprooted at the beginning of 2020? It was a hard year. It changed all corners of life and touched almost every part of businesses including sales, marketing, and prospecting. 2021 is going to bring more changes. With consumer behavior shifting at a rapid rate, […]

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