10 Best Lead Generation Tactics To Boost Sales in 2021

lead-generation-tactics

Want to know the biggest challenge in B2B marketing for 2021?  In one word, it’s leads. A lead is where it all begins for B2B businesses. Without leads, there are no clients, no revenue, no raison d’être. Nothing.  Without B2B leads, you’re sunk. So, the most obvious question for any marketer is this:  How do […]

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B2B Sales after COVID-19 : What changes and what doesn’t?

b2b sales

Although the entire implications of the pandemic are far away from certain, it is already clear that its economic consequences are dire… How B2B Sales changed during the pandemic? For B2B sales leaders foreseeing how to react, taking care of their prospects or clients must be a top priority.  They need to adjust how their […]

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7 Ways to Improve Your B2B Customer Experience

customer experience

If you want to be one of those laggards who can’t beat the 80% higher outperformance of customer experience centered companies, it is an easy task. But if you want to be a game-changer in your industry and win over your competitors by having a loyal customer base (who is five times more likely to […]

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How to empower B2B sales-marketing divide

sales marketing divide

Adjusting the B2B Sales-Marketing Divide: To hit pipeline and revenue goals B2B businesses need to work towards the integration of sales and marketing (not alignment) to educate, generate relationships and revenue in a unified manner. The line between B2B sales and marketing is blurring. In the contemporary world, the marketing team is directly connected to […]

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7 ways Data Analytics can Help you Boost B2B sales

data analytics

How is Data Analytics revolutionizing sales in B2B, and what managers need to know about it? Let’s find out! Orica Limited is an Australia-based supplier of commercial explosives and blasting systems. It caters to the needs of mining, quarrying, oil & gas companies across the globe. It has invested several resources in constructing a sound […]

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How To Change Your Prospecting Tactics During Covid-19

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Businesses work on a straightforward ideology- that is, to continuously fill a pipeline of prospects, close them, and grow your business. However, it is easier said than done, especially in the B2B sector. Prospecting here is a different art altogether, not to mention it is extremely straining and back-breaking. High-value prospects bring in the most […]

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4 Ways to Master Remote Sales During the Coronavirus Lockdown

People discussing

Coronavirus is arguably the greatest challenge facing the world right now. It has affected the global economy and businesses are rapidly taking a hit. So, it’s a matter of grave concern for both brands and employees. Running a business would have been tricky if we weren’t living in the internet era. Fortunately, working from home […]

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5 mistakes most B2B salespeople make and how to fix them

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Know them, rectify them &ace your sales game. You know the real struggle behind closing deals with powerful and successful prospects if you are in business-to-business (B2B) sales. Amidst the hustle, B2B salespeople tend to make some common mistakes that end up crushing any chance of closing the deal. These fatal mistakes are the biggest […]

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Six Best Ways to Manage Sales Pipeline Effectively

b2b-SALES

Six Best Ways to Manage Sales Pipeline Effectively You used the best marketing campaigns, exploited the digital marketing tactics, worked day in and out and did everything to fill your data bank with leads. However, you are still unable to hit your sales targets. Your sales are stagnating somewhere. Instead of converting, your leads are […]

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