Path to the C-Suite: 10 Tips for Women in Sales

  • by WSI Editorial
  • Aug 26, 2021
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Today women are more likely to hold emerging C-suite jobs than more traditional C-level ones. It is conceivable that emerging roles are free of the barriers that have historically hampered women’s advancement in the workplace.

No matter which path they finally choose, anyone aspiring to the C-suite should be prepared to reinvent themselves and confident in stating their goals. The dynamics of the C-suite are shifting, as is the way people think about leadership.

The Pew Research Center report says the number of female CEOs of Fortune 500 firms increased from 0 to 26 between the years 1995 and 2015, indicating that women now hold 5.2 percent of such positions.

Despite these gains, women continue to be underrepresented at the executive level. Men continue to hold the bulk of these posts, while women progress at a considerably slower pace. Research from Fortune says women become CEOs of S&P 500 businesses at a rate of one every two years.

At least one woman holds a top executive position in 87 percent of worldwide corporations today. Unilever declared just last year that it had achieved gender equity in its top management positions worldwide.

Here are some tips on how female corporate professionals can find their way to the C-Suite. 

1. Furnish Your B2B Sales Skills 

At meetings, women might fall into the trap of waiting their time or holding back. They don’t speak out or take ownership of their seat at the table.

You should not only speak up, but you should also talk directly. Don’t use qualifiers that make you appear weak or vulnerable.

Your most significant leadership talent is your capacity to communicate, create, and produce messages that engage with audiences.

However, being a superstar, in your own opinion, isn’t enough if you want to be considered for top management roles. Find strategies to ensure that your company’s C-Suite is aware of your efforts and successes.

Volunteering for initiatives, delivering lectures, writing blogs, and participating in professional groups are all good ways to get your name out there. Look for mentors and sponsors who can help you succeed by guiding you and promoting you.

2. Learn Profit and Loss

Learning the fundamentals of profit and loss responsibility can help women get a head start in their professions.

A finance CxO is responsible for the profitability of her company and generating revenue outcomes, which includes keeping track of net income after costs. Sales is a popular starting job on this career path.

Women can better position themselves for positions at the top by fully grasping the pathways and alternatives open to them.

3. Make an Effort to Push Yourself

Listen to your varied employee demographics, ask what they need, and figure out what will help them progress and thrive with your company.

Include your diverse workers in the program development process, get their feedback on important aspects of the mentorship program’s design, and encourage them to serve as ambassadors to help spread the word.

To help you develop and retain a mentoring culture, act on employee input, create a program that matches their needs, and look for growth opportunities within your mentoring program.

RELATED POST: Top Sales Women in the World – Torchbearers of Hope and Empowerment

4. Keep Trying

Women tend to restrict themselves—we assume we can’t accomplish something because we don’t recognize our talents. As a result, we’re sometimes hesitant to take chances, think outside the box, or seek a new opportunity.

One research says women are less likely to apply for a job if they do not meet all requirements. On the other side, men are more likely to apply if they meet the most, if not all, of the needs.

Find methods to link your previous experience to your capacity to adapt and learn new skills, and express your eagerness to take on this task.

5. Perform a Positioning Test on Yourself

Many employees at all levels make mistakes because they are either overly critical or overconfident in their abilities. Objectively assess your talents and be honest about your natural strengths and limitations. Instead of hiding your flaws, look for methods to grow and opportunities to show off your skills.

You must delegate work, regardless of gender, if you wish to work at the C-level. It is most likely the most significant behavioral shift from middle to upper management. It’s also a fantastic opportunity to dispel the absurd idea that women leaders are incapable of doing so. 

Giving your directors and other workers new responsibilities allows them to grow while also demonstrating that you care about the bigger picture to them and your leadership.

6. Anticipate yourself as an executive.

You need to strive to become someone that people can rely on and trust. Find out why something isn’t functioning or being done and offer to assist. Share product ideas or propose ways to make things run more smoothly.

If a critical project slips behind schedule, see what you can do to help, even if it’s beyond your regular responsibilities. Be aware of the problems that people around you are experiencing and offer answers and support.

7. Form a Peer Mentoring Group to Help Other Women

It’s a truth that women need to assist other women in achieving. The most effective approach to utilize your influence is to form a peer group that meets regularly for open discussion.

We’ve all heard about the importance of cultivating a small network of trustworthy peers and mentors with whom you can discuss ideas, seek guidance, and obtain impartial, expert opinions. However, no one knows your problems better than your coworkers, and they are also the individuals who can advocate for your choices. That isn’t to mean you should share wage negotiations or job searches with them, but it is critical to have faith in those around you and have faith in you.

8. Be Authentic 

The hirer tends to dismiss women who act and think differently than males and make different judgments because we have preconceived notions of what a “serious” entrepreneur should do. They tend to reject women who say the same things as males in the same tone of voice, so they can’t win either way.

9. Empowering Women in Obtaining C-Suite Positions

Expect disagreement if you genuinely want to create a culture that appreciates diversity and creativity. A varied collection of people will not have the same viewpoints. They might disagree. 

Yes, we are not taught how to cope with disagreement as a culture, but that doesn’t mean we can’t learn. We need to engage numerous specialists who can lead us to create a culture where heterogeneity can thrive.

10. Increase Your Self-awareness

The larger the potential talent pipeline for C-suite roles, the more company hirers focus on the unique qualities of women candidates. Additionally, the perceived “risk” frequently differs from the actual results. On the other hand, women generate more work than men, despite males believing they spend more time working.

Even though many organizations today are highly collaborative, including cross-departmental collaboration, virtually all workers still prioritize their own KPIs over other departments. You must, however, empathize with the functional teams with whom my marketing organization interacts, such as sales and product engineering, to be a more decisive leader.


Well, rapid change and complexity will continue in the future; however, there will be more exponential technological breakthroughs and greater consumer and regulator demands for ecologically and socially responsible conduct. A new age of female representation in the C-Suite position may be underway.