How AI(Artificial Intelligence) can power B2B marketing


A benchmark study by Blueshift discovered that AI marketing can enhance client engagement by 7x and revenue by 3x. In another survey, 80% of B2B marketing executives suggest that AI will revolutionize the industry in 2020.  What do B2B marketers need to know about AI and its use cases? Let’s find out. So far, technological advancements have always helped […]

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Content Marketing: A definitive guide


Where does your content marketing approach fit in the bigger picture? Or are you just beginning? Diving? Thriving? Learn how to transit from “where you are” to “where you want to be” with this easy and comprehensive guide to B2B Content Marketing. According to a study by Skyword, 87% of the visionaries & 81% of […]

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10 Marketing Trends That Need to Die in 2020


With the start-up rate at an all-time high, creating a successful brand takes more than blood and sweat. So, changing with the trends in the only effective marketing strategy. In that sense, this year won’t be any different. But here are the 10 marketing trends that will need to die in 2020 for you to […]

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Effectiveness of Digital Marketing during Tough Economic Times


We are in an uncertain economic situation, but it’s tempting to detect that with the advancement of remote working and a synergistic approach, companies are actually moving towards digital channels and embracing the transformation; even now! -Scott Jones, C.E.O (123 Internet Group) In the coming months, it would be interesting to see how businesses become […]

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Latest B2B Digital Marketing Trends in 2020

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64% of B2B organizations have a formal digital marketing plan, but what do they need to keep in mind for 2020? B2B buyers make around 12 online searches when looking for brands or businesses to make their purchases. Both the B2B and consumer market are going digital, and 61% of the B2B market has already […]

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