Sell more: 9 Time Management Hacks for B2B Sales Reps

time management

According to TeleSmart Communication, 80% of the average salesperson’s day is spent on non-revenue-generating activities. In fact, only 20% of them spend their time actually prospecting. You might’ve seldom heard B2B sales reps say, “There’s not enough time to prospect right now.. but we would love to sell more.”   This is sad because the reality is we […]

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Omnichannel Marketing VS Multichannel Marketing- What’s best for the B2B sector?

omnichannel multichannel

“Good marketing makes the company look smart, great marketing makes the customer feel smart.” – Joe Chernov, CMO, Pendo.io  B2B marketing or business-to-business marketing is the process of selling one company’s product or service to another company. Despite different sales tactics, B2B marketers utilize and execute the same principles as B2C marketing, albeit in a […]

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Why Content Marketing is Important for Renewable Energy

renewable energy DM

Over the years, there has been a significant shift across businesses, from conventional marketing methods to relatively newer content marketing strategies. The alternate or renewable energy sector, too, has not been an exception in this regard. Now, why is content marketing the ultimate mantra? How can it help increase sectoral revenue? These are a few […]

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How to Plan Your Marketing Budget for 2021

marketing budget plan

Plan your Marketing Budget in the smart way! Frustration and furlough or feats and fortitude… B2B marketers have had it rough in 2020—a pandemic, protests, and civil unrest, rising unemployment, a crazy stock market, supply chain problems, and whatnot. Emerging off the back of a turbulent year for all, especially those in B2B businesses, marketing […]

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Commercial Recovery Strategy for B2B Companies in the New Normal

Commercial-recovery strategy

The world has never seen a disease this fatal to humankind, both in terms of people and wealth. On one side where the coffin numbers are increasing, the economic prosperity of countries is decreasing. Bringing about fundamental changes in the B2B sector, the coronavirus has almost dictated a set of rules that constitute the new […]

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B2B Technology Marketing Trends to Watch For in 2021

Technology Marketing Trends

While we all agree how technology is omnipresent in the world today, yet to our surprise, it doesn’t entirely sell itself.  A solid B2B marketing strategy for technology products is vital for generating leads and boosting your firm’s bottom line.  However, in the massive crowd of technology firms standing out is a lot more difficult […]

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