10 Social Media Strategies That will Work in 2021

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The coronavirus pandemic sent all the predictions for 2020 flying right out of the window. No one could have predicted such drastic changes in businesses the way we had seen it last year. Ideas and perspectives changed, sales processes altered, the criteria for sales changed and the way of communication was completely re-created.And to save […]

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B2B and Instagram? Here’s what you need to know

Instagram

Social media marketing is one of the fastest-growing channels of digital marketing and the potential it has is unimaginable. Businesses that harness their social media accounts boast of filled pipelines and read-to-convert leads.   Out of all the platforms, Instagram is the show-stealer. There are hundreds of high-profile B2B brands that are using Instagram to boost […]

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Outsourcing Marketing for the First Time – The Ultimate Guide

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For every industry player, big or small, digital marketing is the need of the hour. However, hiring and maintaining in-house marketing staff is not always beneficial. It increases overall costs and diverts attention from the companies’ core competence.  Rather, outsourcing marketing is a more economical and successful option, especially for medium and small businesses.  The […]

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Top 8 Content Marketing Companies to look out for in 2021

content-companies

Meaningful content is the foundation on which digital marketing strategies rest. 52% of B2B buyers say they’re “definitely” more likely to buy from a brand once they’ve read their content. All the components required for a business to thrive – traffic, discoverability, leads, sales, revenue, ROI – have a common ground and that is content […]

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B2B Marketing in 2021 – Reimagining Marketing in The Next Normal

new-normal

No business was prepared for the unexpected turn of events that 2020 brought with it. Key leaders have faced difficult times dealing with the insecurities of their employees and retaining consumers at the same time. Marketing was the only aspect that kept the small number of transactions afloat. Now that things are heading into the […]

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10 Benefits You Get When You Outsource PPC Campaign

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Digital marketing methods like Pay Per Click (PPC) advertising / PPC Campaigns have come a long way from age-old print and broadcast advertising methods. PPC draws more traffic to companies’ websites and increases business opportunities. Going by research, 65 percent Small-to-Medium Businesses run PPC campaigns nowadays for more effective lead conversion.  So undeniably it is […]

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10 Effective Marketing Strategies for Financial Firms

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Digital marketing entails both risks and opportunities for financial firms. Whether they shine through, depends on how well they strengthen existing bonds, develop customer trust, and nurture future leads. The financial services firms, like many other industries, have been extremely sluggish in modernizing their marketing trends, fearing reputation risk, and also apprehensive of the value […]

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2021 Planning Will Require a New Level of Focus – A B2B Marketing Perspective

2021 planning

Industries which have proper digital marketing techniques in place are more likely to witness improved growth rate and increased ROI, in the wake of the COVID-19 pandemic.  A number of industries have already turned to highly effective online marketing methods for sales optimization. However, many others are skeptical still, to explore the right strategy mix. […]

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