Successful businesses are the individual and cumulative success of different departments, run by separate teams. They all work towards the same goal – revenue generation and growth of the firm. However, if they are not aligned with each other, it can result in duplicative work and drainage of resources. This is why firms across the […]

The world will never be the same again.. So it’s high time to get creative and adapt your marketing to the crisis We’ve heard time and time again about the “new normal,” and how B2B marketers should expect the same in their respective industry. Anticipating the future is a fool’s game at best; it’s more […]

Marketing a product and successfully marketing it to prospects are two different things, with most firms struggling to find themselves in the latter sphere. And then comes marketing online – a challenge to at least 64% of B2B marketers. If you have a ground-breaking product to offer, but your prospects just don’t realize that or […]

People trust referrals, and reviews, and experts of course. So do B2B consumers. In a market with a never-ending sales cycle and complexity in product-pitching, buyers generally tend to look towards industry key-leaders to know their opinion and also value their perception overall. This brings an edge to influencer marketing over the other lines of […]

The B2B E-Commerce is the unsung market that’s about to boom even more with the outbreak of an unprecedented global health pandemic. On a global level, by the end of 2020, B2B e-commerce will account for $6.7 trillion in trade worldwide and will be over twice the size of the B2C market at $3.2 trillion.  […]

You have not reached the revenue estimate for the quarter, profits are in the fall, the trends in the market are not helping and it suddenly seems like you have no one to cater to. Don’t worry, it’s just one of the ebb-and-flow phases of business! Table of Contents What do to NOW?1. Examine your […]

To fall into a trap of running a business, and then abandoning growing it is easy – we’ve all been there! Marketing is an essential part of a B2B business that needs to be focused and continuously revamped.  However, as today we’re in a situation where businesses are doing their best to save on employment […]

B2B Business Development Strategy – An integral approach to grow your business (2020) The following blog explores the nitty-gritty of B2B business development, what it encompasses, how different it is from sales & marketing, and various business development strategies for your company’s growth and success. Let’s begin… When it comes to B2B organizational growth, it acts as […]

How is Data Analytics revolutionizing sales in B2B, and what managers need to know about it? Let’s find out! Orica Limited is an Australia-based supplier of commercial explosives and blasting systems. It caters to the needs of mining, quarrying, oil & gas companies across the globe. It has invested several resources in constructing a sound […]

Demand Generation v/s Lead generation: What’s the difference? Most of us have bumped into the terms “Demand generation” and “lead generation” at least once in our lifetime. But not all of us understand the real meaning of the two.  In fact, I have seen people using both these terms simultaneously like there’s no difference between […]

Cyber security is a formidable market, and if you’re dealing in it you probably know there is no “cookie-cutter” business model to which you can market your services. Whether you wish to attribute it to the emergence of interconnected devices in the IoT revolution or just the growing instances of cybercrime, the B2B Cyber Security […]

Which of the two sales approaches will work for me: Inbound or Outbound? This is one of the most asked questions regarding the sales efforts of any organization. Well, not anymore! This blog post will answer all your queries. Stick with us till the end and you will not return disappointed.   So, first, let’s begin […]