Why Educating the User on EVs is still the best marketing strategy for EV makers

EV

Electronic vehicles or EVs have ruled the market for a significant period and the majority of people who have used an EV adore the unique experience of driving an electric vehicle. They successfully play the role of emissions off-setters and also fulfil certain mobility requirements. You don’t know this most probably but the worldwide demand […]

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Electric Three-Wheelers in the Digital Space: Ways to Boost Sales

Electric Three Wheeler Digital Marketing

Three-wheeler vehicles are by default assumed to be a phenomenon in developing countries. These three-wheel drives have been used to ferry cargo and also to carry passengers. However, many top-notch vehicle manufacturers have displayed their futuristic concept three-wheelers in auto shows. Among them are Toyota i-Road concept car, Volkswagen GX3, and Arcimoto’s FUV are some […]

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How Important is it to have a Buyer Persona in your EV Marketing Strategy?

How to create the ideal Buyer Persona for EV Digital Marketing

Businesses undertake a lot of research before building their marketing strategies. An essential part of the research exercise is to create a buyer persona that helps them to understand the target customer. The persona serves as the base for creating tailor-made advertisements for the intended customers. What is a buyer persona? A buyer persona represents […]

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6 Challenges Faced by EV Makers to Market Their Products in India in 2022

6 marketing challenges faced by EV makers

Here is an analysis of 6 EV marketing challenges that are hindering the adoption of electric vehicles on Indian roads.  Electric Vehicle is the new buzzword in the automobile industry. The demand for EVs has seen a push as people are now more conscious of a clean and emission-free environment. When you are on the […]

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How Digital Marketing helped Tata Nexon Gain Upper Hand in the 4-wheeler EV Segment?

Tata Nexon EV Digital Marketing Strategy

Tata Nexon is a successful EV model of recent times. Thanks to the new-age digital marketing tactics that made Nexon an early bird winner. Here is a sneak peek into the marketing tactics that worked well for the EV brand. Introduction With the rapid increase in the accessibility of the internet, consumers are spending more […]

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Best Digital Marketing Strategies for EV makers & Ways to Boost Sales

Digital Marketing Strategies for EV

Unlocking electric car owners’ habits and prospects for EV marketers – a quick guide to digital marketing strategies that work for EV!! When it comes to consumer electric vehicle (EV) consideration, the automobile industry is undergoing a revolutionary change. Despite the numerous advantages and growing availability, some consumers are hesitant to move to electric vehicles. […]

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7 Winning Marketing Strategies That Are Working for EV Makers in 2022

Marketing Strategies for Electric Vehicles or EV Marketing 2022

Widespread use of EVs can be a feasible way out for the myriad of commuting problems, including air pollution, noise, and energy conservation or rising prices for fuel. Amid all stakeholders involved, consumers stand to benefit the most from EVs due to their long-term cost efficiency. COVID-19 came along just as electric mobility was gaining […]

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