How Social Media helps small business flourish: All you need to know
If you are a small-business marketer, there are countless ways for you to sell more and increase your client base. But just because a method works, doesn’t mean it’s cost-effective. If it doesn’t give you the right ROI, it doesn’t make sense for your business.
You can waste a lot of time and money chasing marketing strategies and trying so-called “secret” tactics that simply cost too much for too little. And then, there are techniques that are proven like social media marketing.
When done right, it can help your business flourish and meet revenue goals.
This is exactly the kind of strategy your small business needs.
Checkout Cloudera, a US-based small software company that was founded in 2011, is currently using social media as a tool to drive sales.
This emerging startup uses powerful publishing, listening, and analytics tools to ensure that every aspect of its strategy is informed and optimized by social data.
Cloudera’s revenue has grown by 66.4% !!
The idea is not to jump straight into it, have a plan.
As of December 2019, Social Media has 3.5 billion active users worldwide, and the following are the leading social network, with their number of active users, according to Statista.
An integral part of any SMB success strategy is social media. In fact, in today’s day and age, small businesses cannot afford to ignore social media.
Low Budget? No Problem
Even if you have a low marketing budget, you can still benefit from using social media to develop your small business social media marketing strategy and can afford using Facebook Ads or to invest in Promoted Pins. Social media, additionally, gives you personal access to your standard audience, both your current and your future prospects.
Let us share some stats according to some recent studies, to illustrate why you could be missing out on a golden opportunity to engage with your target audience by abandoning social media, which can actually be a powerful lead generation tool for your business :
- According to a survey by eMarketer, 88 % of business are now using social media
- Social media accounts for about 57% of your sales funnel.
- Three in five SMBs say they’ve gained new customers by using social media.
In the B2B world, social media platforms, like Twitter and LinkedIn are both already highly effective mechanisms, driving people to your website.
Let’s put this into context. Prospects don’t buy from companies without checking them out online. So the first place people go to consider, review, and check you out, is your website. Therefore, the more people that you get to your website checking you out, the more chances you have of doing business.
If you’re still wondering how social media can help small businesses bloom and grow, keep reading.
#1 A VERIFIED STRATEGY
As reported by a survey, nearly 82% of small business marketers use either one or more than one social media platform to run their business. These platforms include Facebook, LinkedIn, Instagram, Twitter, or Pinterest, to grow their businesses and create a brand identity.
Therefore, the power of social media to strengthen your online presence is undeniable.
Tips to help your small business grow drastically using Social Media
- Choosing the right platform
Look for ways to tie each social account back to your social media marketing strategy. Analyze how different social channels perform and try spotting the one that suits you best. If you can’t find a clear connection, or if it looks like the results do not justify your investment of time and resources, you may want to consider pulling back on certain channels so you can focus your energy on the ones that provide the best return on investment.
For example, you might decide to focus more of your energy on Facebook for a while, but you can always look at picking up your Twitter efforts again the next time you go through the social media audit process.
The important thing is to make these decisions based on research about which channels best serve your business.
- Identify your social audience
Most big marketers will tell you the first step in creating a successful campaign is getting to know your audience, and the same rings true for social media.
You can pull social data to verify your understanding of who your audience is, using various social media platforms if you are a small business marketer.
A better understanding of who your social audience is can be gathered by using data from social networks or a third-party social media tool.
There is a plethora of data that can help you identify who and where your audience is, so you can create relevant content for your prospects.
- Choosing goals
Setting the right goals will not only help you prove your success but also help you figure out which tactics are working. This makes it much easier to scale your social media presence.
But choosing goals can be tough. Social media helps small business to hone in on the goals based on where your clients to be in the funnel, what your peers are doing, and by the industry that you’re in.
It goes without saying that social media marketing has become an essential marketing tool for your business brand.
#2 DOUBLES YOUR ENGAGEMENT WITH AUDIENCE
Accenture recently shared a Facebook post in which it listed its achievements from 2018, along with commitments and goals for the coming years. The post prompted over 370 engagements.
They shared the same update on their LinkedIn account as well, where the post generated more than 500 engagements.
So what’s a great way of getting people to your website? Hands down, Social Media.
How increased engagement with Social Media help Small Business?
- Social networks give you the opportunity to interact directly with prospects, and likewise give them a chance to interact directly with your brand. Social media is a two-way street.
- You can also use social media monitoring to keep an eye on what your client says across the social web.
- Almost every other day, some technological developments or new research breakthroughs may happen in startups or small businesses. And as such, it’s important that you share your important updates and news with your audience. To do so, you can leverage the most suitable social media platforms, another way to help boost engagement and interest.
When you engage your clients, you draw them closer to your brand, your business, your organization. And that’s when the magic starts to happen.
#3 VIDEO CONTENT MARKETING
According to Hubspot’s State of Inbound Marketing, about 75 percent of all small marketers plan to add YouTube to their marketing strategy by 2021.
Social media can help you reach target varied global prospects without any hassle and boost your sales exponentially. Social channels can be used for everything from client engagement to marketing.
Tips to create engaging videos on Social Media
- Base your video content on your objectives and goals.
- Video marketing is never one and done – make more!
- Keep it short.
- You don’t have to hire outside talent – you’re the talent!
- Write yourself a script – don’t wing it.
- Edit your videos for each social network’s requirements.
- Optimize the messaging in each social post.
- Respond to all inbound video comments.
- Pay attention to the video analytics and pair it with social analytics.
Social media video marketing is accessible, affordable, and it’s a smart move for every small business. It’s also one of the easiest ways to increase consumer awareness of your brand and engage clients.
How Video Content Marketing on Social Media helps flourish Small Business?
- With more than 2 billion active users, taking your video marketing campaign to Facebook is a no-brainer. To get started, you’ll need to set up a page for your business, which is quick and easy. Pages can be fully customized to represent your business, with the information clients need to know, such as your address, hours, reviews, and upcoming events. This enables easier accessibility.
- YouTube is a video-sharing platform, and unlike other social media networks, it only hosts videos. With more than 1 billion users, it’s a great place to market your small business.
- Adobe, for example, used LinkedIn Sponsored Content to showcase its research, including videos.
Marketing decisions-makers exposed to Adobe’s promoted video content were 50 percent more likely to view Adobe as shaping the future of digital marketing.
Video content marketing is probably the best social media marketing tool to get your word out there without any significant capital investments.
#4 A COST EFFECTIVE APPROACH
Social media is a low-cost and easy way to advertise your small business.
Advertising on social media platforms is a lot cheaper than other alternatives. Even if you are spending more money on ads, your ROI will still be higher.
In addition to this, it is also very easy to advertise on platforms like Facebook, Instagram, and Twitter. Social media also reflects insights on your client’s needs. At the end of the day, you are saving a lot of money and making more profit.
How cost-effective nature of Social Media helps small business?
- Upload your content at optimal times
What is the best time to upload the content online?
And if everyone starts posting at that time, is it really the best time to post? NO!
Various studies have suggested their own so-called ideal time to post. While they are fresh, they’re also an amazing resource to drive more engagement. But as they become more popular and more users post at those times, streams become flooded and messages get lost.
That’s why it’s a good idea to use social media to publish content at your own optimal send times. You can do this easily by studying your social media sent messages and finding trends so as to when posts get top engagement after they were rolled out. By following these simple steps, a small business can see a huge increase in their engagement and reach.
- Use proper hashtags
Hashtags can increase your reach tremendously and even incentivize prospects to Tweet when they normally wouldn’t have.
Hashtags for small businesses work across every industry. As a small business marketer, it is also important to capture a niche audience that is supportive of your efforts as a startup.
Think of hashtags in terms of keywords or Google searches and implement tags that are specific to what you do and what your customers will be searching for. The more precise your word choices are, the greater the chance you’ll find customers who are relevant to your business.
On Instagram, for example, several #foreclosurelaw #taxplanning #attorney #lawsuit #legal tags combine the general hashtag with specific locations; thus creating their own sub-communities of law firms in certain towns, states, or even countries.
- Get your team on social
Thinking like a social business team is important because of social touches all facets of your organization, not just branding and awareness.
From managing client relationships through your customer service and sales teams to engaging audiences through your social and agency teams to discovering new avenues for your product team, social plays a role in all areas of your organization.
With a small business, efficiency is key for your social media marketing team. Get them onboard. Make sure you’re building a team that is able to respond to your incoming messages without getting overwhelmed. Social media collaboration is the key!
Social media is actually a great way to help you save some bucks if you use it right.
#5 CONDUCTING AUDITS
The total number of worldwide social media users will surpass 3 billion by 2021. That’s more than one-third of the Earth’s population!
That creates a great opportunity for small business marketers to reach online users, and you shouldn’t pass it up. But not every platform works the same for every business. That’s why it is crucial to review what’s working and what isn’t. Otherwise, you end up wasting time, energy, and money on flawed campaigns.
But with such a panoply of channels out there, how can marketers keep track of what people talk about? And what strategies can be implemented to engage those consumers to influence the conversation?
That’s where a careful social media audit can help.
How Social Media Audit helps Small-Business?
- Conducting a social media audit is a key part of developing—or updating—an effective social media marketing plan for small businesses.
- Social media audits are also an opportunity for you to determine which marketing techniques are successfully hitting established goals versus which ones need to be revised.
- It allows you to determine what’s valuable for your business and what’s not, while also identifying impostor accounts, outdated profiles, and new opportunities to grow and engage a wider audience.
- In the process of building your audit document, you’ll determine your goals for each account, and check whether your existing strategy is working. This allows you to understand how each social account functions as an elementary block in your social strategy.
- If there are any online profiles that are not in line with your business’s marketing plan, an audit can realign them or indicate they need to be disposed of.
- Also, if there are any online profiles that are not in line with your business’s marketing plan, an audit can realign them or indicate they need to be disposed of.
No matter where your business currently stands, a social media audit can provide a clear picture of your current efforts and help you think clearly about the best way forward.
The Takeaway :
This century is completely mothered by the digital presence, hence in order to foster engagement with prospects your business should definitely get into the world of digital marketing.
For a small business, social media makes it easy for your brand to stand out without breaking the budget and putting your company in a tough spot.
Ready to gain social media mileage for your small business, boost your search engine rankings, and drive sales? Our sales and marketing firm will be happy to assist you.
Let’s get going!